Do social signals relay SEO scores that can be attributed to define website rankings on search engine result pages (SERP) is the notion in session?
|What are Social Signals // +hshdshDGTL|
|Social Signals for SEO // How it works // +Pallab Kakoti|
Officially no, there is no official proof released or otherwise available that can guarantee or be held as proof to approve the warranty of website rankings determined by social signals.
Yet, there are good many resources available enunciating the causation if not correlation of social references being treated as signals for search engine rankings.
Rand Fishkin of Moz (inbound marketing software that tracks SEO, social, brand and content marketing - source wiki) attributes 7.24% of social mentions (likes, tweets, +1) as authoritative scores that measure an impact on website rankings for keyword searches on a search engine. Source
Neil Patel of KISSmetrics (person based analytics platform - source wiki) discusses with elaborate case studies about how website rankings were caused to behave with the relay of authoritative social signals from landing pages optimized for social sharing & indexable forum postings. Source
|Yahoo Dual Trustrank // +SEO by the Sea (Image Credit)|
Similarly Yahoo Trustrank by integrated mix of trusted user annotations & user behaviour signals associated with webpages to indicate a social aspect to their overall ranking scores something that they refer to as Dual Trustrank (double the trust, double the fun?). Source
It all started here with this post // SEO in a Nutshell // attributing hashtag mentions to be curated via social media marketing tools for off-page SEO of landing pages, micro-sites, parallax campaigns and websites in general. Delicious can be synced with Facebook and Twitter to publish web indexes of website bookmarks automatically grouped in all three networks respectively via hashtags. So can Pinterest pins on boards auto published as tweets and updates on Twitter and Facebook with just one curated push via social sharing..
|Hash Dash Hashtags via #hshdsh // +hshdshDGTL|
So much so that one of the blog we run was deemed a "splog - spam blog" by one gentleman who goes on to debate that social signals stands no scores for rankings either by any search engine algorithm tagged between Yahoo/Bing and Google. This gentleman turned out to be one of the top SEO experts who is being looked up to and testified by rock stars like Rand Fishkin and Bill Slawksi. He vehemently endorses that no part of social signals, none whatsoever, not even a tiny fraction is attributed for website rankings on SERP.
One way to see this is how the whole world will be at liking, pinning & tweeting scores of webpage & URLs as social signals to influence ranking. Other way is to curate authoritative relays of updates, pins & tweets grouped via custom hashtag mentions that are monitored by campaign owners and moderators for social & promotional causes.
|Hashtag #hshdsh for Social Signals Uses // +blogs4bytes|
Keeping in mind the concentration of searches for 1-2 keyword phrases, in the near future searchers will be smart enough to feed the right results for themselves by using innovative techniques like "#funnelmanagement" for "funnel management" because the latter is not serving the right results that the searcher wants.
This theory is also relative to the hummingbird algorithm update that prophesies the induction of long string conversational queries or phrases for better readability by search engine robots as they crawl websites for indexing.
Bill Slawski shared another article "The Google Hummingbird Patent - Source" where he showed via diagrams how search engine algorithm funnel search listings based on synonyms. If such elaborate and definitive measures are structured for synonyms to funnel the right search results based on the searchers queries, similar measures are also in place to determine the authentic relay & source of authoritative social signals.
|Social Signals Workflow via #hshdsh|
Matt Cutts (Leads Webspam team at Google - source wiki) have suggested that social signals relay no scores that are attributed for website rankings on search results in this latest video (dated January 2014 - Source) contradicting what he said earlier back in 2010 when Google+ happened by confirming that Google was using social signals (Source).
All this denial on the part of Google about officially not attributing social signals for rankings on search results sounds more like an anti-competitive monopolistic marketing ploy. Google is time & again accused of being a bully when it comes to aggressive anti-competitive marketing specially on allegations of favouring their own products & services on searches by authorities in both France & India. Source
|Inbound Marketing via hshdsh.com|
From a marketing standpoint Google cannot afford to legitimize claims of social signals, not at least from Facebook & Twitter as genuine factors for rankings.
Google is still the heavyweight in web indexing & search results, a reputation that has so far not even being challenged forget competition from any other provider.
Social media like Facebook & Twitter are one of the extensions from the web. And to counter that they devised Google+!
Do we have an option when it comes to search engine providers other than Google?
Latest US market share statistics for search engine rankings offer the following details:
- Google // 67.6%
- Bing // 18.7%
- Yahoo // 10%
- Ask // 2.4%
- AOL Inc // 1.3%
(Rankings for April 2014 - Source)
From a user experience perspective, here's evidence to decide who would you pick between Yahoo/Bing & Google.
Bing SERP UI
Google SERP UI
Not just user experience, search results too are consistently irrelevant at times for
certain topics on Yahoo//Bing as compared to Google. (Source)
Bing SERP UI
|How searchers view search results on Bing|
Google SERP UI
|How searchers view search results on Google|
The web is flooded with comparisons, survey reports & verified data to confirm the notion of which is a better search engine and clearly without Google the world would have been a different place! They are the pioneers of search results and have come a long way since inception to completely redefine our time on the Internet. Other search engines appear more like trying to be someone they are not because someone who is doing it is doing a mighty fine job!
|Social Signals Relay // +hshdshDGTL|
The nexus of Facebook - Microsoft alliance that connected Microsoft acquired Skype calls via Facebook accounts was answered with Hangouts by Google. Yahoo distancing as a search player as compared to Bing epitomizes an understanding of mutual agreement.
|Power Social SEO Signals|
Google's dispute with Twitter few years back and the latest developments of an exclusive Bing - Twitter partnership to offer search results from tweets including hashtags & handles indicates the consensus for a pro Bing nexus among Facebook, Yahoo & Twitter.
Today an average person is spending more & more time on social networking channels other than emails and random web browsing have lately increased drastically via mobile devices. For Hotmail & Yahoo mail, Google answered with Gmail and for random browsing over the Internet Google answered with Android. Thanks to android, Google delivers over 90% of all mobile searches.
|#Hash_Dash for #SEO via hshdsh.com // +hshdshDGTL|
In such an elaborate arrangement of market dynamics neither Google nor Bing can consider attributing the quantitative and qualitative reference of social indicators as genuine algorithmic ranking factors.
Now Google+ is one of the three major players of social media networks eyeing for a bigger share of user base. Under these circumstances Google can no way officially attribute Facebook & Twitter activities relate ranking scores knowing of their alliance with Bing.
|Social SEO Signals optimized at hshdsh.com // +hshdshDGTL|
Other notions doing the round include instances in the past when Google was blocked by a leading social networking site (Twitter - unverified). Google engineers are ever since reluctant to invest any more hard work & tons of time working social signals into their ranking factors. Source
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Title: Social Signals // Does it relay SEO Scores of Rankings?
Author : Pallab Kakoti // Bio
Category: Social Signals
Date: 12 July 2014
First Published: LinkedIn Post
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