Hashtag URLs for Marketing
Actionable Hashtags for Marketing Conversions
Marketers are increasingly getting hooked to social media to engage audiences and let them express an interest in that content or product. The context for social media marketers is to glue the conversational trend on a topic that has the ability to bring in a conversion opportunity.
The hype of social commerce as the “the next big thing” in eCommerce has failed to lived up to its expectation. To counter this mindset, the buying & selling of marketable objectives are made possible with the use of actionable hashtags across in-stream social media news feeds and is the new high for marketers.
Hashtag URLs for Social Payment PaaSAnalysts are trending these new channels to push the boundaries for social mentions as the “triggers” into forming an opinion about a product or promotion and could easily end up as a sort of social payment PaaS (Payment as a Service). The key for them will be in the ability to help brand increase conversions across multiple digital channels.
Back in 1995, brands used URLs as a medium to promote & push users to homepages for “conversions”. Today, brands are increasingly directing users to follow brand pages across social media for anything from product promotions to customer support.
These new social media marketing methodologies are additionally allowing businesses to collect data on how users are interacting with their brands. This helps brands make better informed decisions going forward, including the scope of campaign betterment, improving design strategy and engagement analysis.
In short, social mentions monitoring or hashtag tracking or actionable hashtags allows brands get a glimpse into the customer intent data and push drive better ways to increase engagement on their social media channels.
Touch base with the following channels that allow you to take advantage of these innovative & effusive marketing mediums and start early for better adaptability:
The challenges going forward will be to help brands distinguish exclusivity of hashtags as more and more brands & competitors alike use them. Making purchases through social is still regarded tricky and making hashtag exclusivity is principally addressed as a combination of an actionable hashtags and the campaign tags that triggers the action. Thus, days into the future when we see multiple brands trying to engage audiences using the hashtag say #Grammy2014, that will be a challenge!