Search Case Studies by Pallab

Saturday, 11 January 2014

How to use and When to Use #Follow // #NoFollow HTML #Tags // #plbkkt

Re-blog from #Influencer Content // legitimate #dofollow via #hshdsh
Re-blog from #Influencer Content // legitimate #dofollow via #hshdsh
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The “ Follow" // "NoFollow” HTML tags allows publishers to share with search engines which outbound links to other pages are counted or not counted as as “votes” that may help these other sites to better their SERP rankings. The applicability of this process by means of the “rel=nofollow” tag is to avoid search engines into believing that the publishers are influenced into selling or publishing these links, a practice vehemently deemed as unacceptable SEO practices.

#Robots look for #follow // #nofollow instructions from #links via #hshdsh
Hash Dash // The DGTL AGNCY
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“No Follow” is a tag or attribute that indicates the site linking out is alleging no commercial interest of the pages it links to and nor that the link is being made because of some profit liaison between the pages or the webpage owners.

With the rise in the popularity of blogging, people deliberated that search engines liked links as ranking signals, which is still applicable provided we do it in the correct way and thus the introduction of the hero – The No Follow HTML Tag.

The idea was to deter links in blog comments from passing credit and maybe people will stop the act of spamming blog comment with the drop out of these links.

It certainly solved Google’s PageRank problems and no longer held accountable or liable for not dealing adequately to combat the issues of comment spamming.

How “No Follow” Tags Works
Before the roll out of “nofollow” tags, search engines considered links to be “votes” in favour of the published content on a web page that passes the credit to other pages. These acts of “credit sharing” can help these other pages to rank better in search results.

After the roll out of “nofollow” tags, the use of “nofollow” blocks credits from being passed, as far as search engines are concerned.

Use #Moz #toolbar or #SEOQuake #plugin to know follow // nofollow links via #hshdsh
Use #Moz #toolbar or #SEOQuake #plugin to know follow // nofollow links via #hshdsh
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How to use “No Follow” Tags
Just add the following into the HTML code – rel=“nofollow” – to turn regular outbound links into “nofollow” links. For example:

Before “No Follow”

After “No Follow”

How to use // When to Use #Follow // #NoFollow HTML #Tags // #plbkkt
Rel=Follow //NoFollow +blogs4bytes
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You can add the code by manually inserting them to the desired links on your web pages and most content management system will automatically insert them when needed.

When to use “No Follow” Tags
Paid Links: To avoid getting penalized by search engines, use “nofollow” to keep links that people can buy on your site including through ads, from passing credit.

Comments: To avoid link drops if your site allows anyone to comment without moderation, use “nofollow” tags for bad sites from appearing to get credit from your site, which is again penalized by Google.

User Generated Content: To avoid your site being seen as “vouching” for links to bad sites, use “nofollow” if you allow anyone to contribute content to your site without moderation.

Embeds: To avoid been seen as “endorsing” widgets & infographics from other sites, use “no follow” if you are not fully behind the content.

Other: Use “nofollow” any time you don’t want your site to be seen as endorsing a link to another site.

The “No Follow” tags was created in January 2005 by the three search engine giants Google, Yahoo, Microsoft in collaboration with a host of major blogging platforms to help counter comment spam and by September 2005 Google officially suggested its use in blocking paid links.

Updated 22 July 2014 // #plbkkt

Take advantage by knowing which links are "follow" // "nofollow" in a webpage by installing either the Moz SEO Toolbar or the SEO Quake Plugin. With moz, "follow" & "nofollow" links are marked with green & pink colour respectively and with SEOquake, "follow" links appears with a strike through.

MozBar lets you:

Access important SEO metrics at a glance as you surf the web.
Create custom searches by search engine, country, and region or city.
See how difficult it is to rank for a given keyword.
Expose page elements with the Analyze Page overlay.
Preview and validate authorship,, and other markup inside the browser.
View social metrics for Facebook, Twitter, and Google+.



SEOquake is a popular and handy analytic seo-tool for Firefox, Chrome and Opera browsers. SEOquake helps to obtain an information about any site for a wide range of parameters such as page rank, Google index, Alexa and many others. Keyword Density tool serves to demonstrate a number of times a keyword or phrase appears on a web page. SEOquake has a parameter that highlights noffolow links.

SEOquake Toolbar shows values of the parameters under each search result in SERP of Google, Yahoo, Bing, Yandex, Baidu.

The SEOquake toolbar is easy to install and takes a couple of seconds.


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Title: How to use and When to Use #Follow // #NoFollow HTML #Tags // #plbkkt
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Category: SEO

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The following post is based on an infographic ( designed by Killer Infographic ( and post by Danny Sullivan ( published on available at

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