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Thursday, 16 January 2014

How to use Facebook #Tags for #SocialMediaMarketing // #plbkkt via #hshdsh

Using Facebook hashtags (#Tags) for social media marketing campaigns is an essential branding proposition that also elevates targeted reach for social updates & sponsored content. 

Finding the right hashtag for social media propagation is therefore the key in making the most out of Facebook #Tags. Though it may not be as popular & widely used compared to Google+ or Twitter, Facebook #Tags and knowing how & when to use them will greatly boost branding probability for the FB audience. 

How to use Facebook Hashtags // #plbkkt via #hshdsh at
How to use Facebook Hashtags // #Tags via
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Facebook defines #Tags (Hashtags) as click-able links in a user’s personal Timeline or page post which are actually topics and phrases about one’s interest. 

When you click on a hashtag, you come across news feeds related to the topic by using the search bar at the top of any page on Facebook.

However who can see your hashtag actually depending on where you have posted the topic. 

Facebook says that if you share a post with a hashtag with your friends, only “these friends” connected with your FB account can all see the same. If you post a hashtag on a public domain, say on a FB page anyone who clicks that hashtag can see your post in that feed.

#FB Hashtags for #SocialMediaMarketing via #hshdsh //
FB Hashtags Marketing
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The idea was to bring conversations about public events, people and related topics to the forefront to trigger a conversational trend using the hashtag mentions on profile posts, fan page posts, group posts, event posts & all comments across Facebook.

It is important to note that hashtags are like a simple form of organization and how often a hashtag is used or clicked relates to its popularity factor. Therefore to find if a hashtag is trending, checkout sites like and

Facebook is tracking hashtags that people are using so that the news feeds are available for a particular hashtag even if the same has not been used by an FB user. In fact Facebook is making hashtags searchable irrespective of their origin & trending on other social networking platforms like Instagram, Twitter, Pinterest, Tumblr & Google+. Another notable aspect is the ability to add hashtags on Facebook ads thus giving these advertisements the virality edge.
Facebook Hashtags must know for brands // via #hshdsh at
Facebook Hashtags must know for brands // via #hshdsh
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// Use Facebook #Tags to amplify advertising campaigns \\
// #Tags used on other network synced to Facebook is click-able & searchable \\
// Facebook #Tags have no impact on news feed distribution & engagement \\
// Drive conversations about your business via Facebook #Tags
Clicking on a hashtag originated on other networking platforms gets a user redirected to its feed. To search for a hashtag from the FB search bar or by typing into your browser, where “###” needs to be replaced with the word or topic you want to look up.

Hashtags on FB are all unique links and to spark a conversation even from other sites, just drive traffic to that URL or link. Facebook groups are one preferred option for starting & trending a conversation using hashtags and to make it appear more readable just capitalize the #FirstLetterInEachWord like we have done!
How to find popular Facebook #tags for #socialmediamarketing
Find popular Facebook #tags for #socialmediamarketing
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Find some great tips and ideas on how marketers are embracing the power of hashtags checkout #HashtagTips on your FB search bar.

For marketers, understanding industry based or branded keywords and promoting them via as many channels like email, landing pages & other social networks will hold the edge. 

To sum up, social media marketing via hashtag campaigns on Facebook gives you a five way edge that we have listed here:
  • #Tags Expand your reach
  • #Tags Amplify your brand
  • Maximize your Social SEO with #Tags
  • Promote Events using #tags
  • Targeted Native Advertising via #Tags
And a few considerations to keep in mind while using Facebook hashtags include:
  • Privacy settings are still in effect
  • Hashtags have to be all in one word
  • Capitalization doesn't matter
  • Research your hashtags before using it

#plbkkt via #pkblgspt

#hshdsh // Follow the conversation

Title: How to use Facebook #Tags for #SocialMediaMarketing // #plbkkt via #hshdsh
By: Pallab Kakoti | Author Bio
Published: 16 January 2014
Category: Hashtag Marketing

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