|Native Ads Drives Higher Engagement // #hshdsh +blogs4bytes|
|What is native ads? Hashtag #hshdsh for more|
|Be a storyteller and not a salesman // #hshdsh for more|
In the context of social media, native advertising are indistinguishable ads from organic content feed seamlessly integrated in a user’s news feed balancing the in-stream ad look, feel & function impeccably across both mobile & PC. This is again another strong persuasion why brands prefer social media native advertising as they strife to build & drive dynamic cross device campaigns.
|Just #go_native // via #hshdsh at hshdsh.com|
Some of the traditional effective ad formats that matches the form & function of the user include Search Ads, Promoted Listings, Promoted Videos and Sponsored Posts. These ad formats will be universally adopted as native-first monetization strategies by leading social media networks where the publishing industry will introduce native advertising examples that are unique and native to the experience of the site.
|#NativeAdvertising Delivery Value // via #hshdsh|
Native advertisements registered 9% higher elevation for brand favourability and 18% higher boost in consumer purchase intent as compared to traditional ad formats. Brand discoverability factors too takes a liking for native ads with 71% attributing higher recall value with an advertiser brand after viewing a native ad as compared to 19% for banner ads.
The opportunity window with native advertising is eyeing to deliver advertisements that are as good as the content itself so that the user is not forced or coerced into viewing or reading it and not focusing to interrupt users by means of traditional ads.
|#Go_native via #hshdsh // hshdsh.com|
The challenges of native advertising are the missing links in:
- Articulating professional benchmarks for this new advertising category
- Product efficiency for creative management to tailor content that best serves the user
- Building user trust by maintaining contextual ads that add value
- Preserving brand integrity by turning down easy money gaining channels via short term brand partnerships
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Title: #go_native Advertising Drives Higher User Engagement
By: Pallab Kakoti | Author Bio
Category: Native Advertising
Published: 17 January 2014
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