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Friday, 17 January 2014

#Go_Native Advertising Drives Higher User Engagement


Native Ads Drives Higher Engagement // #hshdsh
Native Ads Drives Higher Engagement // #hshdsh +blogs4bytes
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What is native ads? Hashtag #hshdsh for more
What is native ads? Hashtag #hshdsh for more
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With the transition in marketing dynamics from the evolution of pop up banner ads to pre- roll ads, the returns from these interruption ads is on the decline. Banner ad click through rate has dipped from 9% in 2000 to .20% in 2012. The need to evolve from these challenges & improve consumer engagement by delivering the right contextual ads based on the feed, form & function of the site is what native advertising is all about. Online ads based on the content on a website are one of the best examples of native advertising, wherein the ad medium closely follow the structure & purpose of the environment to drive user engagement.

Be a storyteller and not a salesman // #hshdsh for more
Be a storyteller and not a salesman // #hshdsh for more
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The need of the hour for social media marketers representing brands is to interact with the consumers & engage with them across the social media spectrum define native advertising prerogative. It’s a seamless integration of contextual advertising by pulling content from brands social media pages based on what they have posted. Create ads in lieu of these shared content stories and draw the customer’s attention including other interested consumers who are active on the social media thread.

In the context of social media, native advertising are indistinguishable ads from organic content feed seamlessly integrated in a user’s news feed balancing the in-stream ad look, feel & function impeccably across both mobile & PC. This is again another strong persuasion why brands prefer social media native advertising as they strife to build & drive dynamic cross device campaigns.

Just #go_native // via #hshdsh at hshdsh.com
Just #go_native // via #hshdsh at hshdsh.com
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In the past, “call-to-actions” underlined marketing philosophy and the infusion of native advertising is aimed to create a narrowing funnel for the successful foreseeable closure of a sale. Today’s customers have evolved over the years and are able to share their experiences with a brand using social media platforms. Think of native advertising as a conversation starter that is intended for engagement and not advertising creating the scope that warrants serious considerations amongst brands and social media marketers.

Some of the traditional effective ad formats that matches the form & function of the user include Search Ads, Promoted Listings, Promoted Videos and Sponsored Posts. These ad formats will be universally adopted as native-first monetization strategies by leading social media networks where the publishing industry will introduce native advertising examples that are unique and native to the experience of the site.

#NativeAdvertising Delivery Value // via #hshdsh
#NativeAdvertising Delivery Value // via #hshdsh
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Native ads are content based ads that are integrated to the editorial feed of the publisher as compared to banner ads with a standard 300 x 250 placed ideally in the upper right hand corner of a web page. Native advertising ad formats are visually more engaging and recent reports studying the responsiveness of native advertising indicates that consumers looked at native ads 53% more regularly than display ads. 32% indicated that they are more likely to share a native ad with a family member.

Native advertisements registered 9% higher elevation for brand favourability and 18% higher boost in consumer purchase intent as compared to traditional ad formats. Brand discoverability factors too takes a liking for native ads with 71% attributing higher recall value with an advertiser brand after viewing a native ad as compared to 19% for banner ads.

The opportunity window with native advertising is eyeing to deliver advertisements that are as good as the content itself so that the user is not forced or coerced into viewing or reading it and not focusing to interrupt users by means of traditional ads.

#Go_native via #hshdsh // hshdsh.com
#Go_native via #hshdsh // hshdsh.com
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For a simpler perspective, native advertising integrates high quality content into the organic experience of a given platform that is delivered in-stream as a form of content. For e.g. “Sponsored By: ...”, Longer Video Forms, Web Films, Photo Streams & Interactive Graphics that are published as paid discovery ad mediums in the form of Promoted Tweets, Sponsored Stories & Targeted Search Ads.

The challenges of native advertising are the missing links in:
  • Articulating professional benchmarks for this new advertising category
  • Product efficiency for creative management to tailor content that best serves the user
  • Building user trust by maintaining contextual ads that add value
  • Preserving brand integrity by turning down easy money gaining channels via short term brand partnerships
The strategy with native advertising dynamics clearly indicates the need to augment creative content by the amalgamation of journalists, copywriters, designers, etc within the team management to establish long-term content strategies that allows brands to engage with consumers better.


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Title: #go_native Advertising Drives Higher User Engagement
By: | Author Bio
Category: Native Advertising
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Rebound Animations & Graphics Rebound Source:
Dribbble.com/blogs4bytes

Extraction Source:
http://socialmediatoday.com/david-amerland/2018221/how-native-advertising-going-change-marketing-2014
http://www.sharethrough.com/nativeadvertising/
http://www.sharethrough.com/2013/05/infographic-native-advertising-effectiveness-study-by-ipg-media-labs/
http://mashable.com/2012/12/13/infographic-native-advertising/
http://news.solvemedia.com/post/37787487410/native-advertising-in-context-infographic

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