Search Case Studies by Pallab

Thursday, 17 April 2014

#HashtagSignatures for Branding

What better to have to personalize social mentions with hashtag signatures anywhere within the body of the updates or comments that will also group the conversations made across popular social networking channels and maximize reach?

Responsive Design // Parallax Campaigns // Hashtag Marketing via #hshdsh
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#HashtagSignatures: Marketing Strategy Defined by Hashtag Mentions

  • Grouping Social Updates to Maximize Reach
  • Personalized Social Communications
  • Poll: Where have you seen hashtag mentions?
  • Content Marketing Using Hashtags
  • Inbound Marketing Using Hashtags
  • Keyword Analysis & Off Page Mentions for Hashtag Marketing
  • Moderator Interactions Using Hashtag Tools
  • Social Community Conversations Using Hashtag Mentions
  • Helping Life Scientists Communicate with Social Media
  • Personalize Pictures, Videos & Music Playlist Online via Custom Hashtags

Group Social Updates with Hashtags
Group Social Updates with Hashtags to Maximize Reach
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Group Social Media Updates with Hashtags to Maximize Reach
Group Social Conversations across Facebook and Twitter by feeding updates with custom hashtags which can be your username prefixed with “#”.This way any update made on Twitter gets published on Facebook as well and vice versa. Similarly linking your Pinterest profile with Facebook & Twitter publishes the same update in all three networks while also grouping the conversation based on popular hashtags used by likeminded individuals and personalizing the communication using hashtag signatures.

Personalize Social Communications with Hashtags
Personalize Social Communications with Hashtags
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Personalized Social Communications
#blogs4bytes, #hshdsh, #KingDevil, #sonicrituals , #plbkkt are some hashtags that we use to group social updates published in Facebook & Twitter by linking both the profiles/network. Target like minded audiences, multiply the reach of social conversations & maximize influence via social updates & comments on social networking sites by hash tagging topics based on common interests.

Ensure that these updates with hashtag mentions are fewer than 140 characters as that is the maximum number of characters available per update on Twitter. Therefore a brief tagged note with ever update richly feed with hashtag topics optimizes visibility while meeting guidelines.

Where have you seen hashtag mentions?
Content Marketing via Hashtag Mentions
Content Marketing via Hashtag Mentions
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Content Marketing Using Hashtags
Content marketing strategy is clearly defined in the plan of actions for hashtag signatures, the intensity in its propensity to excel beyond measure reverberate impressively. The attire of ornamental words is not intended to make an impression but to impress upon the impressions of content marketing game plan tagged with hashtag mentions.

The results are quantified with rich social conversations, targeted audience reach across both social networks & searches, brandishing outbound marketing to define inbound objectives and synthesize the foothold for Page Rank.

The above tweet was published to target 5 categories mainly #inbound, #marketing, #content, #outbound. #WritingTips is a popular custom hashtag advising writing tips, resources & best practices while #ResponsivePC is the branded hashtag signature for the published social conversation based on the article to design responsive parallax scrolling SEO optimized campaigns and landing pages.

Inbound Marketing via Hashtags
Inbound Marketing via Hashtags
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Inbound Marketing Using Hashtags
Relevant Context is the key in succeeding with native advertorials as the reader needs to be intrigued by what they are reading and must incite in them the urge to share & propagate the content. The content copy needs to be branded with custom keywords to create similar hashtag mentions for off page SEO & social bookmarking activities as the same will also group the topics for conversation continuation & reach propagation.

Embed these reach native advertising formats into web pages, campaigns, landing pages, email campaigns & other sponsored mediums to parlay a rich contextual ad relevance to the audiences at large. 

Branding these rich ad copies with personalized hashtag signatures will further authenticate the content as originally posted from your Twitter, Facebook, Google or Tumblr profile. The actual list of websites supporting hashtags invented by Chris Messina is encouragingly large & identifiably explosive.

Clear call to action should be mentioned on any link based on the page page title of what is available on the landing / following page in place of “Read More” or “Click here”. For example if the page the user is getting connected to talking about the native advertising statistics, name the link title as “Native Ad Stats”. That way the search robot and the user visiting user webpage understand about what is available on clicking a relevant link.

With these rich content strategies in play for brands, the extensibility of quantifiable, qualitative & authoritative impact from inbound marketing is propelled to maximize ROI.

Hashtag Marketing for SEO
Hashtag Marketing for SEO
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Keyword Analysis & Off Page Mentions for Hashtag Marketing
Search engine algorithms are defined by guidelines that SEO must meet and one keyword per page standardizes these norms. On page SEO elements needs to be targeted with relevant hashtag mentions based on:
  • Content copy of the web page
  • Optimize page titles & description using core keywords from web page content
  • Image name, ALT descriptions & title tool-tips about the core keyword
  • Page URL naming or domain naming based on the core keywords
  • Mention the keywords in the H1 & H2 tags
Promoting these custom keywords via hashtag topics sponsors the social reach of these content copies tracked in real time by social media moderators & brand advocates to formulate decisive social reviews crucial in forming a purchase opinion.

Moderator Interactions via Hashtag Tools
Moderator Interactions via Hashtag Tools
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Moderator Interactions using Hashtag Tools
Social media marketing is largely attributed by monitoring campaigns & social feed, the exponential value of the core strategy is measured by moderator interactions in real time. Online reputation management tools that serves large amount of Big Data from social networking channels is the lifeline for most businesses today if not all.

Customer support via Twitter handles is already fast becoming an industry norm with the ability to quickly reach both the customers & support executives for speedy real time resolutions. Campaign sponsorship via Facebook ads and rich contextual relevance supported by branded PPC campaigns on Yahoo & Google will ensure that the organic site listings of the core business keyword is also served with highly relevant paid ads. These paid ads are landing page optimized, ecommerce enabled and efficiently tracks online selling, social selling for conversions analysis including social conversions.

Feed branded hashtag mentions to these rich contextual themed storytelling social campaigns will again ensure that the originality of the content is grouped for infinite millennia via hashtags.

Social Conversations via Hashtag Mentions
Social Conversations via Hashtag Mentions
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Social Community Conversations Using Hashtag Mentions
Community conversations across Google+ & Facebook communities play a great role in content marketing provided the right steps are followed. These social conversations tagged with hashtags again propagate the reach of the topics to many like minded audiences while also personalizing the social updates or comments.

The process is definitely easier said than done, but once the same is initiated in the correct manner the returns will coherently be responsive to aid positivity. Contextual relevance science is again checked and measurable returns are set in motion with optimized community conversations across social networking channels personalized with custom hashtag mentions.

Scientist use hashtags to Organize Research
Scientist use Hashtags to Organize Research Topics
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Helping Life Scientists Communicate with Social Media
Life scientists organize topics as well as inspire each other with the cohesive use of hashtags. Hashtag mention campaigns brands & group the social conversations so that the community can inspire one another and also keep updated with best practices.

Custom hashtag mentions are created to encourage researchers like #MadWriting that motivates on the importance of documenting research materials by concentrating on writing, presumably publications and theses. These custom hashtags are propagated for a community building exercise helping scientists unite over a common task.

Follow the conversations at #scienceblogging & #scicomm to relate how custom hashtag signatures form opinions by expanding reach & personalizing the shared content copy.
Personalize Social Updates with Custom Hashtags
Personalize Social Updates with Custom Hashtags
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Personalize Pictures, Videos & Music Playlist Online via Custom Branded Hashtags
Every online music streaming site allow to share songs, albums & playlist across Twitter, Facebook & Google as well as other social channels via social sharing plug-ins. Create personalized hashtag signatures based on your music genre, style, band & so on so that the updates are grouped.

Follow the hashtag #RnDmRituals across Twitter, Facebook & Google+ to listen the music playlist created at ksetrajna via – an online music streaming site.

In the social update above #ClassicMetal, #MondayBlues is used to maximize tweet reach. #Motorhead & #Burner are used to target likeminded individuals who listen to the band Motorhead. #RnDmRituals & #SonicRituals are the custom hashtag signatures used to personalize & group the broadcasted music playlist via sync with Twitter, Facebook & Google+.

Use the embed option or simply copy the song / playlist URL to publish the same across other networks like Pinterest & Tumblr where too the Twitter & Facebook profiles are merged for unified publishing.

Hashtag mentions are fast expanding its presence across various social networks with the primary impact defined by channels like Twitter, Facebook & Google. Twitter Promoted Trends are marketed at $200000 a day to indicate its rise to popularity. Facebook PPC ads & Google Post ads further reverberates its dominance in the paid social media marketing spectrum. With the boost in native advertising format that promises targeted unobtrusive editorial ad feeds, the multiplicity of hashtag signatures will continue to boost its deliverables on the hashtag marketing domain.
#hshdsh // Follow the conversation

Title: #HashtagSignatures for Branding
By: | Author Bio
Category: Hashtag Marketing

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