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Sunday, 6 July 2014

#eGrocery // Groceries at your doorsteps


#eGrocery // Zero hassles // Scheduled Delivery // Extra Savings
#eGrocery // Zero hassles // Scheduled Delivery // Extra Savings
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How would it be to have your groceries delivered to your doorsteps every month without you having to order or worry about anything at all? #plbkkt on #eGrocery


#eGrocery // Groceries at your doorsteps
#eGrocery // Groceries at your doorsteps
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Online Groceries with Automated Scheduled Delivery
e-Groceries with Automated Scheduled Delivery
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Online groceries delivered to your doorstep are an upcoming retail business chain that’s slowly but steadily making its presence felt in the urban Indian cities. Searching the internet gives us a range of websites that promises to have everyday groceries delivered by simply ordering the items online.

Business plans for each online entity offering online groceries ordering varies in terms of price margin of the purchased goods but one thing that will make the differentiator is the quality of service offered. You order for a list of items and the duration taken to dispatch the order either from the retail hub within an area or the general stores who have agreed to partner with the online ordering platform.

e-Groceries International providers
e-Groceries International providers
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Going direct has its set of advantages and the online retail business in India today is thriving because of the direct approach benchmark offered by leading eCommerce portals. Be it apparels, electronics, furniture and scores of other items available online and delivered to consumer doorsteps often with Cash on Delivery (COD). With online groceries too, the magnitude of possibilities is manifold especially within the developing urban class from tier 1 cities. Relatively speaking, 8 out of 10 people will be clueless about online groceries and the other two who may know about or heard about the possibilities of ordering groceries online from the comfort of a home. They too however at most is expected to Google more information about online groceries but the percentage of engagement to ordering is understandably minimal.

Same Day Delivery // Online Groceries // #GAYD
Grocery for Same Day Delivery // #GAYD
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Brand awareness or making the services heard to a larger section of the urban population is definitely the key here. The more a business drives their marketing agenda towards recognition or brand recall value within the local proximities of urban sectors the better the turnaround will be in terms of people availing the services. 5 out of 10 people will argue over the margin of cost savings of items if ordered online and here too convincing the consumers about the quality of service & comfort of ordering groceries online will score the differentiator.

Timely dispatch from the retail hub within an area and quick time delivery to the consumer doorsteps are undoubtedly the driving factors for the large scale adoption of online groceries being ordered online.

Online Groceries with Free Home Delivery
Online Groceries with Free Home Delivery // +hshdshDGTL
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Having said this, if the pricing margins on grocery items ordered online are bit on the higher side compared to your next door general store, consumers could still be reasoned, provided some degree of innovation and added convenience are also delivered to build & maintain good faith. This brings us to the notion of saving a fixed set of grocery items per household based on the number of members in the family so that the items could be delivered every month to the preferred consumer address without them having to do much is the pitch on this particular post.

Average Groceries Per Month // #GAYD
Average Groceries Per Month 
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Every household has an average consumption for groceries based on the number of members. For an average urban household with say 4 members that includes 2 adults & 2 children, we can assume the monthly consumption for the following grocery items:

5 KG Rice
2 KG Pulses
1 L Refine Oil
2 KG Sugar
9 L Milk (Tetra Pack)
5 KG Wheat Flour

This assumed list of fast moving consumer goods (FMCG) is fixed and barring a few exceptions by and large cover the average grocery consumption for a month from an average urban family of four members. This means that each household orders the following items every month consistently for the same to be profiled. Similar household based profiling could be done within an urban sector from a tier 1 city like say New Delhi. The objective of the one-time survey to profile the list of groceries used every month will help create an automated list of grocery items required by each household in an area.
Average Online Shoppers List of Groceries
Average Online Shoppers List of Groceries // +blogs4bytes
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Why buy groceries online?
Why buy groceries online?
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Based on this estimation, we are of the opinion that this list of monthly grocery items can be assigned a unique identification account number along with the corresponding address so that the groceries are delivered right to the consumers doorsteps without them having to order the same every month.

Even better if a mobile app is available to send reminders to the registered members prior to the default order dispatch date set by the key member of each household on which date the list of grocery items will be dispatched for delivery.

The list of grocery items stored under each account can be made available online and editable in case there are any exceptions for a particular month. The registered member for each account can choose a date when the groceries will be automatically dispatched to their corresponding address.

e-Grocery Buyer's Age Profile
e-Grocery Buyer's Age Profile
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Any addition or adjustment could be made to the list of items saved for each household respectively. The registered users can edit the list of grocery items for that month before the scheduled dispatch date associated with an account.

For example, Mr Patel’s from South Extension, New Delhi scheduled dispatch date for monthly groceries is by the 21 of every month. Mr Patel’s household members include two adults & one child. He has completed the one-time survey based questionnaire to profile the average monthly groceries consumption so that a fixed of grocery items is saved for auto delivery. However next month Mr Patel is expecting his aunt to visit and therefore he may need to update his list of monthly groceries. The additional items can accordingly be edited to his saved monthly grocery items list before the scheduled monthly dispatch date 21 so that the added items are included.

Online Grocery Shopper's Browsing Habits
Online Grocery Shopper's Browsing Habits // +blogs4bytes
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Order Timings for Online Grocery Shoppers
Order Timings for Online Grocery Shoppers
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This is a classic example of what we are referring to as quality personalized services over stereotype business models where difference of price margin of the required list of monthly commodities will edge better. An urban consumer is busy individual and making life easier for them at least for the basic necessities of everyday living will clearly score well and online groceries delivered to their doorsteps every month without them having to do much will positively drive interest & populism.

Search Volume for Online Groceries in Indian
Search Volume for Online Groceries in Indian // +hshdshDGTL
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Create your free online surveys with SurveyMonkey , the world's leading questionnaire tool.


Branding of the products delivered, quality of the ordered items, friendly & courteous attitude of the delivery staff, easy online ordering & responsible customer support professionals will fuel momentum to this unique & comforting mode of shopping monthly groceries online.


No of Store Visits vs Online Grocery Orders
No of Store Visits vs Online Grocery Orders
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eGrocery Shopper's Behaviour
e-Grocery Shopper's Behaviour
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In India, monthly grocery shopping is more like a family thing and the visit to the local supermarket of the general store next door is a weekly or a bi-monthly affair.

Indians like going out with their family for groceries once or twice a month and the notion of reaching over to these sections of people from the urban sector into ordering their groceries online is certainly not going to be easy.

Although even if we said, shopping grocery which is more like a family thing in India, there is still scope for online ordering of grocery items that are heavy in weight!


Online Groceries // What's your take?
Online Groceries // What's your take?
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Top Grocery Categories by Value
Top Grocery Categories by Value
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For example, 30L of Milk in tetra pack, 5KG of rice, 5KG of Wheat Flour and other such items that are heavy to carry around could still be the factors that would incite interest in the average urban household to avail the convenience of ordering groceries online.

They can still continue the “family outing” aspect of shopping for other regular grocery items & household commodities from the supermarket and have a fixed set of items saved for auto dispatch on a scheduled date every month.

The survey based questionnaire will not only profile the household but also build a sense of brand loyalty & recall value among them to uplift trust, instil confidence & experience convenience.


Average Groceries Spent Per Visit by Age
Average Groceries Spent Per Visit by Age
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Online Groceries // You Shop We Drop!
Online Groceries // You Shop We Drop!
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Going forward, retail business chains offering online groceries ordering could further explore the possibilities of Cash of Delivery (COD) for both fixed set of items saved to a registered account as well as list of items ordered in real time.

Businesses offering online groceries today either store the products on storehouses stipulated for different areas in a city or by partnering with local general stores area wise who are provided with the list of grocery items ordered online for easy home delivery.

Minimum order amount is a mandatory inclusion depending on the radius of the household delivery address and the retail hub or the general store in that area.

What appeals online grocery shoppers?
What appeals online grocery shoppers?
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Who is buying on groceries in India?
Who is buying on groceries in India?
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More elite ways to detect grocery consumption every month other than profiling estimate usage of items based on shopping patterns or the household survey, sensors can be fitted in specific places in the shelves to weigh items that are supposed to be there. Plus extra savings could be offered on frequent purchases through an online platform on automatic scheduled delivery.

Other smart ways to propagate the convenience of online groceries shopping is by putting up billboards with QR codes on public places like the bus stop or the metro stations and other such locations that consumers can scan with their Smartphone to order groceries while waiting for the bus or the train!

Whatever the ways are discussed, the key to overwhelming success with online groceries shopping is very much congenial to the quality of service offered in the form of quality products, timely dispatch and hassle free home delivery above pricing difference between different retail outlets, supermarkets or the general store next door.

Conducting survey based questionnaires determine the no of members in a household, kind of groceries consumed every month, preferred monthly date when the fixed or saved grocery list items are dispatched for home delivery and savings in the form points or cash backs or discounts on regularly purchased grocery or household commodities are some of the elite cash in ways to win consumer hearts and establish dominance of brand recognition within local unban pockets to set for a long innings in online retail marketing.


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Title: #eGrocery // Groceries at your doorsteps
Author: // Bio
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Category: Online Retail Marketing
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