Search Case Studies by Pallab

Sunday, 27 July 2014

Trying to debunk the myth of virality from content exchange network!

This post is not an endorsement for Empire Avenue. #plbkkt via #hshdsh

Empire avenue // the cross road of content exchange program that gears viral coefficient +1 (above 1) guarantee to ensure planned social campaigns with the adrenalin of virality. #Virality, cradle of desire manifested by intriguing campaign #storyline charged with emotional innuendos! #plbkkt / #hshdsh @blogs4bytes Click to Tweet!
Loop Content Design // build design #build #design via #hshdsh
Loop Content Design // +blogs4bytes
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I got to blog and what better I get to blog on EA – Empire Avenue.

To be honest, I was waiting for this contest to splinter the revolution gallanting the social media highway with fresh lease of curated content feed. More of a reason to persuade the urge to create something new for the blog we run at // #plbkkt and the contest dimensions propels the manifestation of the desire to publish.

Publish now, publish tomorrow & publish tomorrow beyond forever and more. Synonymous #publishing with #EmpireAvenue success story here is desire met at its best. #plbkkt via #hshdsh at #empireave for @blogs4bytes.  Click to Tweet!
EA Network at your disposition to rocket fuel ala jettier! via #hshdsh
Content Designer // +blogs4bytes
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The empire avenue success story is not placid cold & monotonous but fixed, continuous & dynamic.

Accelerate the wheel of virality captain the stormy challenges upheaval with viral campaigns by stoic enchantments of content stories. +Pallab Kakoti 

EA network at your disposition to rocket fuel ala jettier! via #hshdsh Click to Tweet!

How we do it we all in Empire Avenue are wryly smiling about agreeing in an almost unison nod of approval.

Viral marketing campaigns are geared by the possibility of viral coefficient above one means that every contact from a group of network will share the campaign detail to at least one person in their network. This trusted guarantee is the boost that social media marketers must make use of with Empire Avenue.

Success of viral campaigns are fuelled by a host of factors from optimized, intensified & electrified nuances of emotionally charged compelling campaign designs nozzle persuasions for the greater good of the society.

#hshdsh // we formulate push content strategy, campaign storyline design & visual storytelling //
#hshdsh // we formulate content //
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Relatively empire avenue is synonymous to a content exchange network evolving with a unique action reaction business model that easily enables every you and me to go about generating traffic, tweets, +1s, likes, pins and almost the entirety of authoritative inbound. It is well moderated, clean and self sustaining network of global users.

Technically it’s all correct to influence opinions for employing a self aware community of marketers ever eyeing for the bigger share of factors the create virality. Take a look around some of the successful viral marketing campaigns and make a list of the correct measures done that factored virality. The list will include a touching storyline that can bring about a genuine smile of admiration with a larger message for the good of the community.

Operatively empire avenue is eponymous with the accidental brandishing of:

“Story of an Embed” by Hash Dash DGTL Studios //

Create an account and you get to do missions like visiting a G+ profile page like we just did and received points (eaves) that can be traded for similar actions to your landing page. In this particular mission we came across // +Lennie Appelquist (Lenny I hope you don't mind us using your profile) // from his G+ and Twitter profiles to receive 40000 eaves + 22000 eaves from two separate missions respectively. We are going to use these earned eaves now to create similar occurrences with other millions of like minded web users from across the globe. The possibility for virality just got bigger here!

Lennie Appelquist biography on EA says // - Filmmaker, designer, marketer, business, Wordpress & Social Media consultant, Web 2.0 Geek //
His Twitter profile gave the opportunity to connect with //

And to make things interesting, his tweet & G+ feed gave an interesting connection, news about the sad demise of Heaven's guitarist Johny Winter.

RIP Johny!

We catch up with the mission completion comments using the following quote to give an indication about his role in this blog post for the EA Blog-a-thon!

See told you // will catch you up here // liked here too // rated here too // invested // watched // recommended // followed // Retweet // Favorite // Followed Twitter via @gogoiniv // #Phew // talk about it // thanks!

Here’s a snap shot of his profile on //

It’s down 909 words and we target 1500 (turned out to be 2013) so that leaves with very few words and we are not going to use them telling you every little thing about the niche freshly whipped EA!

Visit and do the little work to get the most out of your time on the web!

We been bragging about this since we don’t know when! Ok we know since when and it’s been awhile until now when we feel we may have made some inroads.

You get some 10 pages of missions giving you eaves to gather wealth along with social trading with other users in the network on a game of social shares that further helps you understand the language of stocks!. The good just got better!

What we have gathered so far from some random time since early this year, each member in Empire Avenue is profiled based on the social authority of the user across various networks to attribute a portfolio share price. Users can buy your shares and earn dividends on them every day. The more activity done every day on the EA network, mission completion rating from other users and subscriber accounts boosts the share prices of user portfolio.
Every account can create a single mission that range from visiting a webpage to tweet, Retweets, likes, shares, comments, talk about it!

Feed hashtags for automated #content delivery via #hshdsh at with @blogs4bytes
Feed hashtags for automated content delivery +hshdshDGTL
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Singular mission gives access to push notify other EA network users via hashtag handles on mission title marketed as a branded tweet under the handle @EAV_missions priced with eaves. Mission’s needs to be monitored in real time to reap the correct measures of mutual benefits that can be applied with controlled elasticity to reach edge of genuine virality.

The whole process widens the possibility of ethical inbound & outbound social indicators as relays that personifies authentic conversations of social beliefs, inspirational stories & inviting escapades. In our case its fresh visits to #plbkkt via +Blogger

What we did with the theatrics of “Story of an Embed” is more honestly a means to indicate authentic authoritative references from social networking profiles to amass signals of causations that creates correlation. Correlation is only possible with signals relayed from a genuine & not fake social profile like G+, Facebook & Twitter. Only this then creates the corrective relevance of correlations indicate probabilities in serving indicative search results tailored by social behaviour, social connections & everything social!

Sadly social SEO or social indicators are not part of search engine algorithm owing largely due to differences of deals & mergers of alliances & acquisitions. Instances in the past indicate that Twitter blocked Google from crawling over its data and recent news about a Bing // Twitter exclusive deal. Yahoo goes native and that gives Bing the room for search engine branding. Google holds roughly 60% of the market share compared to Bing + Yahoo together at roughly 30% with trends indicating a gradual shift of users from Yahoo towards Bing. From an UI experience too, Bing is much more reformed looking compared to Yahoo’s cluttered search results display.

Microsoft then goes Skype shopping and soon announces an alliance with Facebook who gives the web one-on-one personalized video calls. Google boldly answered with +Google+!

All this nexus of alliances indicate that social signals are far from getting referenced as authoritative relays to be attributed for SEO scores of website rankings on search engine results pages (SERP). Pro Bing is the nexus of Microsoft network in alliance with +Yahoo! , Facebook and Twitter as against +Google.

Even if there is no consensus in what we have discussed so far, as an internet marketing wannabe the potentials driven by Empire Avenue extends mutually favourable win/win for all. The mission content marketer and the mission completion star both attribute equally prevalent factors that causes the blockbuster box office performance of EA. 

Driven by inbound & outbound relays created to outlay a naturally reoccurring scheme of events & missions. The impressive global user base that EA has achieved so far is a testament to the likeability factors attired by this network and continues to inspire everyday regular you & me to relate like pros on matters relative to lead generation, website traffic boost & scores of other off-page engagements.

#Content Treatment for Social Media Campaigns via #hshdsh //
Content Treatment via #hshdsh //
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One may argue authenticity of the mission URL pages in terms of how safe, secure & non-spam like the available content are but that’s again another highlight of the EA network features. User’s curate the mission URLs, report them for anything offensive, obscene, etcetera and can further block another member by citing appropriate apprehensions or occurrences. 

Missions are further set to alert for certain keywords that deters mission ratings and by all means an increase in low system rated missions will lead to the account being red flagged for in-person moderator review from the EA team. 

If you think you can further cheat the system by being smart & set bots to randomly click on all available missions and collect eaves illegally. The system detects such user intent behaviour and brings in CAPTCHA validation to complete the mission URL click conversion that eventually leads to the eaves being awarded to the account of the person who completes the missions.

#Hash_Dash DGTL presents content choreography via
Content Choreography by #hash_dash DGTL
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Missions are available for real time review with options to reach back the members who completes the mission to further boost & influence the page visit. Yes you may argue that the source of these “paid” conversions are not congenial factors to attribute the authenticity of a successful viral marketing campaign. And this is where “push content strategy” defined on “Viral marketing is tough but not rocket science and is very much achievable!” comes into effect. Viral marketing co-efficient above 1 or +1 is based making the campaign collaterals reach an extended audience. It is the defined probability associated with a viral campaign that attributes “each person sharing & ensuring engagement of the call-to-actions required to complete a social media marketing campaign conversion with at least one more person in their network” and hence +1.

EA boosts this probable attribute to guarantee successful propagation & conversion of the viral marketing collaterals. This is ensured by both managing a regular account to build an influential community network or push into action a business account with loads of added features to pool more successful conversions.

Business accounts leverage factors like run multiple campaigns or missions, increase the number of eaves offered for every successful mission completion by more than 65000 eaves (maximum offered under regular account is scaled ratio between 25000 eaves to 65000 eaves), extend reach of the mission campaigns by adding multiple categories that could be broadcast over Twitter network via the account handle @EAV_missions where additional reach is guaranteed by adding popular hashtags, promote the mission campaign via mission advertisement dashboard & shareholder newsletters! There are more such features available on a business account including “Vees” which basically are another scale of points but higher than eaves. Unfortunately I happen to only have a standard account and thus cannot explore to define the features of an EA business account!

Empire Avenue // Standard Vs Premium Account // via #hshdsh
Empire Avenue // Standard Vs Premium Account // via #hshdsh
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Frequency of visits to EA, social activities from authoritative social networking profiles, mission completion ratings, mission ratings are some of the key parameters based on which the average “Share Price” for every user is denominated ensuring that each & every members social network & web pages shared via EA missions are accounted for. Anything dodgy is immediately countered with effective measures that genuinely boost confidence building factors in new members and seasoned veterans are always round the corner to lend a helping hand.

With an aching back and a tiring day behind, I am inching towards the closure of this investigation into debunking the myth of Empire Avenue in extending an influential community driven content exchange program only to hit the ground hard face first! So must add that this night won’t see the dawn of tomorrow, not before checking some missions to close by and collect some precious eaves & vees. To ensure that this post sees the light of another device display for the feeling of a fundamental experience of joy called satisfaction.

#hshdsh // Follow the conversation

Title: Trying to debunk the myth of virality from Empire Avenue Network, fell flat on my face!
Author: // Bio
Category: Viral Marketing
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