Search Case Studies by Pallab

Thursday, 7 August 2014

Should we rename SEO to GEO for Google Engine Optimization! #plbkkt

On a discussion recently in LinkedIn Groups where eventually I got banned for self promotion :-/ we shared the following update related to the announcement for the discontinuation of Google+ Authorship Photos & Circle counts from search results on Google.
The SEO Pyramid by Rand Fishkin via #hshdsh
The SEO Pyramid by Rand Fishkin via #hshdsh
Michael F Ross (Director of Marketing & Biz Growing) shared his comments here below and instilling the notion of renaming SEO to GEO.
Interestingly we've already seen Google Brand Pages retaining images in search and especially crucial is when you're in circles with the author you 'may' see their photo depending upon relevance to your search. Fortunately Google #1? (Or #2 :-) let us know Google+ is still an important part of Google's overall social strategy. Key takeaway for me is grow circles and stay on it - better to big in the engine with avg 90% of all search then be lost in the SEO dust. (Should we rename SEO to GEO?) Source // Source
The follow up for the notion of renaming Search Engine Optimization aka SEO to Google Engine Optimization aka GEO is the driving factor for the following post.

Reports back in April 2013 suggest that there is a surge in Yahoo & Bing search market share as compared to Google but the bigger chunk of the “pie” is still Google.

Commonly used Phrases for "SEO" on Google via #hshdsh
Commonly used Phrases for "SEO" on Google via #hshdsh
Bing & Yahoo Steal Tiny Bit of Search Market Share From Google. Source

comScore Explicit Core Search Share Report*

March 2013 vs. February 2013 // Total U.S. – Home & Work Locations // Source: comScore qSearch

*“Explicit Core Search” excludes contextually driven searches that do not reflect specific user intent to interact with the search results.
Core Search Entity
Explicit Core Search Share (%)
Point Change
Total Explicit Core Search
Google Sites
Microsoft Sites
Yahoo! Sites
Ask Network
AOL, Inc.

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Local search results on Google compared to Yahoo // Bing is one of the primary reasons why users prefer Google as Yahoo // Bing cannot find local information most of the time. Search results too are consistently irrelevant at times for certain topics on Yahoo//Bing as compared to Google. (Source)

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Bing is used for iOS devices that are in competition with android devices and there is a widely known corporate nexus between Facebook, Bing (Microsoft) & iOS vs. Google+, Google & Android. Recently Twitter announced an exclusive deal with Bing that guarantees results to be extracted from tweets including hashtags & handles. And then there is the infamous “deal go wrong” between Google & Twitter that even resulted in Twitter blocking Google from crawling. Yahoo’s merger with Bing was no shocker either and today we see Yahoo distancing as a search engine competitor between the bigger games between Google & Bing.

Realistically Microsoft gave us the computer after allegedly stealing the idea from wiser Apple Computers than! Then they did another stealing deal with the “Windows” OS (research..........)

Whatever the stealing allegations levelled against Microsoft they gave a product for the global masses

Yahoo // Microsoft merger // Facebook // Microsoft acquired Skype merger // Yahoo losing hold over Yahoo messenger // Answered by Google with Hangout

Search engine optimization as we all know is the process of optimizing websites, landing pages, micro-sites, mobile apps & other related applications over the web and get the best ranking for search results based on searches via keywords, topics & phrases.

We “Google” this but do we really “Yahoo” this or “Bing” that!

Google is fast becoming the synonym for “search” and so much is the dependability that adaptabilities are empowered in the form of various products we use in everyday lives like Gmail (which stands for Garfield Mail hence Gmail //acquired from the owners of Garfield’s website), Doc, Apps, Android, Adwords, et than any other network or brand, at least not from the web to be safe to refer!

Gmail was an answer to Hotmail (another stealing deal from Sabeer Bhatia by Microsoft) and Yahoo mail (also acquired by Microsoft) and then the latest cover up with the unified made very much with Gmail in mind. Nevertheless it's one of the best email interface you can have today!

Every now and then we keep hearing about concept search engines like serving some of the best search results from a cluster of 3 billion websites that are excluded from content farming sites) or the latest favourite that promises not to track users while feeding search results for keywords, topics & phrases. 

Where do you #seek that what you #need? #plbkkt via #hshdsh with @blogs4bytes
What's your pick!
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Google, Bing or Yahoo?
Nonetheless none of them ever made an impression for the larger impact on the web to attribute global recognition as competition to Google // Yahoo // Bing!

"Google is about Google, not the user."
Another attention-grabbing view was shared by Jayde Mihan, Director at Eye Candy Media who says and we quote here below:

Obviously saw another decline in adwords vs organic, the authorship was distracting people from clicking ads. It worked too well. Remember google is about google, not the user.
What a simple yet deep reference. Google is about Google and not Authorship user’s picture whose published content story are collated to attribute as quality search results based on keyword searches from searchers. When we Google or search we are looking for results from website listings of expert data feed information from Google search and not site rankings based on a user’s activities via Google authorship or circle counts. Certainly that’s not the only way to measure what ranks where, but a complex process of hundreds & thousands of metrics to determine this should rank here for this search!

The D's of #DigitalMarketing // #plbkkt via #hshdsh //
Sponsored Read: The D's of Digital Marketing
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Google claims that none of these (Authorship, Circle Counts or Social Signals) impacts algorithm metrics that score websites for rankings on // although they have contradicted on this time & again giving consensus to the wider question of does social SEO or social indicators play a part in search results.

SEO // +hshdshDGTL
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In this context too, Yahoo & Bing are default not applicable! Unlike Google, Yahoo // Bing do not have a social networking product like Google+ yet Microsoft has alliances with Facebook & Twitter now. 

Facebook and Twitter and the two other giants along with Google+ that attributes major influence on social networking activities relayed for ranking. 

Although Google+ is not as phenomenal & widespread to penetrate the brotherhood (& sisterhood!) clan of social networking users.

Benefits of your brand on Social Media via #hshdsh
Benefits of your brand on Social Media via #hshdsh
Here again, the reiteration is on reminding that officially search engine providers that includes Google & Yahoo // Bing network have denied all speculations about the impact of social signals via social networking activities are not included to score websites or web pages for rankings on search results. If at all there is any importance of social signals for SEO, it is causation beyond correlation. Causation is to determine how authoritative & authentic the social activities are on a web page or website to help identify genuine attributes for search rankings.

Steve Warren a business owner makes another strong remark and we quote here below:
I'd forgotten to think about the effect on Adwords ... and let's face it; everything that the big G does is about Adwords...
Business is business where aggressive behaviour & monopolistic attitude are favorable traits. #plbkkt via #hshdsh
Business is business
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Adwords is the thrust that drives the Google engine. Google Adwords fuels ad revenue streams for which more than often Google is being accused & vindicated in some cases from various parts of the globe including Europe & India. 

Reports of Google favouring own products on search results for keywords related to their own products up against competitors that there is an increasing notion of Google being deemed a business bully with an aggressive behaviour for monopolistic marketing attitude.

The context here again is to understand the rise of click through and user engagement via non organic or paid website listings as compared to organic rankings determined using a host of native algorithm programs, each programmed to suit their set of logics while imparting answers, results in the form of data information available across the web.

Search engine users overwhelmingly click on organic results on Google and Bing by a margin of 94 percent to 6 percent. Source

Google’s excuse officially for doing away with Authorship photos and Circle counts from search results is being based upon experiments that indicate that click-through behaviour on the less-cluttered design is similar to the previous one (one with Authorship photos and Circle counts) to play fair.

So does that mean that social signals relayed from social networking updates will still be seen as references that parlay authoritative indications about the authenticity and genuineness to be attributed for ranking scores based on which search results are ranked? In other words everything about a Google Authorship account and Circle Counts remain the same. It’s just that they won’t be appearing on search results any more!

Moz, an inbound marketing software and well regarded as an authority who knows all about SEO scoring algorithm programs are in the strong advocacy of how inbound & outbound activities to and fro a website is attributed for rankings on search results. Authentic inbound links generated with ethical off-page activities that are filtered for spam comments and guest blog intelligence including social signals relayed from channels like Google+, Facebook & Twitter.

They too have confirmed recently after appropriate tests that missing Google Authorship pictures from search results have not impacted any difference in user engagements & click through measurements including heat mapping experiments to confirm identical similarity of user activities between both interfaces. 

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Are you #Hash_Dash ready! +hshdshDGTL
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Google's agenda when it comes to imparting quality education & encouragement for "self-realised" aspirations needs no introduction and various skill empowerment learning modules including industry recognised certification for Adwords, Analytics as well as Webmaster, Tag Manager, Schema Tool & many others stands as the testament to their commitment. Other brands are far from anywhere even remotely closer in terms of what they have not been doing since Google started all their products variants and make up for them while competing with the big daddy of search marketing. 

In other words they defined what we are following today!

One look at Bing Webmaster and you get to know whom they are enacting to be. Yahoo // Bing marketplace or far that matter the entirety of business models summed inside "pay per click (PPC) are based on the fundamentals introduced by the Adwords engine. The engine that propel the dynamics of Adsense, display advertising, video marketing, post ads are all inroads to native by nature. 

Yet you never know 60 - 30 today can swiftly change to 50 - 50 tomorrow or sometime soon if amends are retorted to not quench the unquenchable thirst that fathoms the bargain of enactments rather than refinements. It's refinements that serve as the refreshment delight to users like you & me!

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Title: Should we rename SEO to GEO for Google Engine Optimization! #plbkkt
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Category: search engine

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