Search Case Studies by Pallab

Sunday, 27 July 2014

Trying to debunk the myth of virality from content exchange network!

This post is not an endorsement for Empire Avenue. #plbkkt via #hshdsh

Empire avenue // the cross road of content exchange program that gears viral coefficient +1 (above 1) guarantee to ensure planned social campaigns with the adrenalin of virality. #Virality, cradle of desire manifested by intriguing campaign #storyline charged with emotional innuendos! #plbkkt / #hshdsh @blogs4bytes Click to Tweet!
Loop Content Design // build design #build #design via #hshdsh
Loop Content Design // +blogs4bytes
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I got to blog and what better I get to blog on EA – Empire Avenue.

To be honest, I was waiting for this contest to splinter the revolution gallanting the social media highway with fresh lease of curated content feed. More of a reason to persuade the urge to create something new for the blog we run at // #plbkkt and the contest dimensions propels the manifestation of the desire to publish.

Publish now, publish tomorrow & publish tomorrow beyond forever and more. Synonymous #publishing with #EmpireAvenue success story here is desire met at its best. #plbkkt via #hshdsh at #empireave for @blogs4bytes.  Click to Tweet!
EA Network at your disposition to rocket fuel ala jettier! via #hshdsh
Content Designer // +blogs4bytes
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The empire avenue success story is not placid cold & monotonous but fixed, continuous & dynamic.

Accelerate the wheel of virality captain the stormy challenges upheaval with viral campaigns by stoic enchantments of content stories. +Pallab Kakoti 

EA network at your disposition to rocket fuel ala jettier! via #hshdsh Click to Tweet!

How we do it we all in Empire Avenue are wryly smiling about agreeing in an almost unison nod of approval.

Viral marketing campaigns are geared by the possibility of viral coefficient above one means that every contact from a group of network will share the campaign detail to at least one person in their network. This trusted guarantee is the boost that social media marketers must make use of with Empire Avenue.

Success of viral campaigns are fuelled by a host of factors from optimized, intensified & electrified nuances of emotionally charged compelling campaign designs nozzle persuasions for the greater good of the society.

#hshdsh // we formulate push content strategy, campaign storyline design & visual storytelling //
#hshdsh // we formulate content //
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Relatively empire avenue is synonymous to a content exchange network evolving with a unique action reaction business model that easily enables every you and me to go about generating traffic, tweets, +1s, likes, pins and almost the entirety of authoritative inbound. It is well moderated, clean and self sustaining network of global users.

Technically it’s all correct to influence opinions for employing a self aware community of marketers ever eyeing for the bigger share of factors the create virality. Take a look around some of the successful viral marketing campaigns and make a list of the correct measures done that factored virality. The list will include a touching storyline that can bring about a genuine smile of admiration with a larger message for the good of the community.

Operatively empire avenue is eponymous with the accidental brandishing of:

“Story of an Embed” by Hash Dash DGTL Studios //

Create an account and you get to do missions like visiting a G+ profile page like we just did and received points (eaves) that can be traded for similar actions to your landing page. In this particular mission we came across // +Lennie Appelquist (Lenny I hope you don't mind us using your profile) // from his G+ and Twitter profiles to receive 40000 eaves + 22000 eaves from two separate missions respectively. We are going to use these earned eaves now to create similar occurrences with other millions of like minded web users from across the globe. The possibility for virality just got bigger here!

Lennie Appelquist biography on EA says // - Filmmaker, designer, marketer, business, Wordpress & Social Media consultant, Web 2.0 Geek //
His Twitter profile gave the opportunity to connect with //

And to make things interesting, his tweet & G+ feed gave an interesting connection, news about the sad demise of Heaven's guitarist Johny Winter.

RIP Johny!

We catch up with the mission completion comments using the following quote to give an indication about his role in this blog post for the EA Blog-a-thon!

See told you // will catch you up here // liked here too // rated here too // invested // watched // recommended // followed // Retweet // Favorite // Followed Twitter via @gogoiniv // #Phew // talk about it // thanks!

Here’s a snap shot of his profile on //

It’s down 909 words and we target 1500 (turned out to be 2013) so that leaves with very few words and we are not going to use them telling you every little thing about the niche freshly whipped EA!

Visit and do the little work to get the most out of your time on the web!

We been bragging about this since we don’t know when! Ok we know since when and it’s been awhile until now when we feel we may have made some inroads.

You get some 10 pages of missions giving you eaves to gather wealth along with social trading with other users in the network on a game of social shares that further helps you understand the language of stocks!. The good just got better!

What we have gathered so far from some random time since early this year, each member in Empire Avenue is profiled based on the social authority of the user across various networks to attribute a portfolio share price. Users can buy your shares and earn dividends on them every day. The more activity done every day on the EA network, mission completion rating from other users and subscriber accounts boosts the share prices of user portfolio.
Every account can create a single mission that range from visiting a webpage to tweet, Retweets, likes, shares, comments, talk about it!

Feed hashtags for automated #content delivery via #hshdsh at with @blogs4bytes
Feed hashtags for automated content delivery +hshdshDGTL
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Singular mission gives access to push notify other EA network users via hashtag handles on mission title marketed as a branded tweet under the handle @EAV_missions priced with eaves. Mission’s needs to be monitored in real time to reap the correct measures of mutual benefits that can be applied with controlled elasticity to reach edge of genuine virality.

The whole process widens the possibility of ethical inbound & outbound social indicators as relays that personifies authentic conversations of social beliefs, inspirational stories & inviting escapades. In our case its fresh visits to #plbkkt via +Blogger

What we did with the theatrics of “Story of an Embed” is more honestly a means to indicate authentic authoritative references from social networking profiles to amass signals of causations that creates correlation. Correlation is only possible with signals relayed from a genuine & not fake social profile like G+, Facebook & Twitter. Only this then creates the corrective relevance of correlations indicate probabilities in serving indicative search results tailored by social behaviour, social connections & everything social!

Sadly social SEO or social indicators are not part of search engine algorithm owing largely due to differences of deals & mergers of alliances & acquisitions. Instances in the past indicate that Twitter blocked Google from crawling over its data and recent news about a Bing // Twitter exclusive deal. Yahoo goes native and that gives Bing the room for search engine branding. Google holds roughly 60% of the market share compared to Bing + Yahoo together at roughly 30% with trends indicating a gradual shift of users from Yahoo towards Bing. From an UI experience too, Bing is much more reformed looking compared to Yahoo’s cluttered search results display.

Microsoft then goes Skype shopping and soon announces an alliance with Facebook who gives the web one-on-one personalized video calls. Google boldly answered with +Google+!

All this nexus of alliances indicate that social signals are far from getting referenced as authoritative relays to be attributed for SEO scores of website rankings on search engine results pages (SERP). Pro Bing is the nexus of Microsoft network in alliance with +Yahoo! , Facebook and Twitter as against +Google.

Even if there is no consensus in what we have discussed so far, as an internet marketing wannabe the potentials driven by Empire Avenue extends mutually favourable win/win for all. The mission content marketer and the mission completion star both attribute equally prevalent factors that causes the blockbuster box office performance of EA. 

Driven by inbound & outbound relays created to outlay a naturally reoccurring scheme of events & missions. The impressive global user base that EA has achieved so far is a testament to the likeability factors attired by this network and continues to inspire everyday regular you & me to relate like pros on matters relative to lead generation, website traffic boost & scores of other off-page engagements.

#Content Treatment for Social Media Campaigns via #hshdsh //
Content Treatment via #hshdsh //
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One may argue authenticity of the mission URL pages in terms of how safe, secure & non-spam like the available content are but that’s again another highlight of the EA network features. User’s curate the mission URLs, report them for anything offensive, obscene, etcetera and can further block another member by citing appropriate apprehensions or occurrences. 

Missions are further set to alert for certain keywords that deters mission ratings and by all means an increase in low system rated missions will lead to the account being red flagged for in-person moderator review from the EA team. 

If you think you can further cheat the system by being smart & set bots to randomly click on all available missions and collect eaves illegally. The system detects such user intent behaviour and brings in CAPTCHA validation to complete the mission URL click conversion that eventually leads to the eaves being awarded to the account of the person who completes the missions.

#Hash_Dash DGTL presents content choreography via
Content Choreography by #hash_dash DGTL
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Missions are available for real time review with options to reach back the members who completes the mission to further boost & influence the page visit. Yes you may argue that the source of these “paid” conversions are not congenial factors to attribute the authenticity of a successful viral marketing campaign. And this is where “push content strategy” defined on “Viral marketing is tough but not rocket science and is very much achievable!” comes into effect. Viral marketing co-efficient above 1 or +1 is based making the campaign collaterals reach an extended audience. It is the defined probability associated with a viral campaign that attributes “each person sharing & ensuring engagement of the call-to-actions required to complete a social media marketing campaign conversion with at least one more person in their network” and hence +1.

EA boosts this probable attribute to guarantee successful propagation & conversion of the viral marketing collaterals. This is ensured by both managing a regular account to build an influential community network or push into action a business account with loads of added features to pool more successful conversions.

Business accounts leverage factors like run multiple campaigns or missions, increase the number of eaves offered for every successful mission completion by more than 65000 eaves (maximum offered under regular account is scaled ratio between 25000 eaves to 65000 eaves), extend reach of the mission campaigns by adding multiple categories that could be broadcast over Twitter network via the account handle @EAV_missions where additional reach is guaranteed by adding popular hashtags, promote the mission campaign via mission advertisement dashboard & shareholder newsletters! There are more such features available on a business account including “Vees” which basically are another scale of points but higher than eaves. Unfortunately I happen to only have a standard account and thus cannot explore to define the features of an EA business account!

Empire Avenue // Standard Vs Premium Account // via #hshdsh
Empire Avenue // Standard Vs Premium Account // via #hshdsh
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Frequency of visits to EA, social activities from authoritative social networking profiles, mission completion ratings, mission ratings are some of the key parameters based on which the average “Share Price” for every user is denominated ensuring that each & every members social network & web pages shared via EA missions are accounted for. Anything dodgy is immediately countered with effective measures that genuinely boost confidence building factors in new members and seasoned veterans are always round the corner to lend a helping hand.

With an aching back and a tiring day behind, I am inching towards the closure of this investigation into debunking the myth of Empire Avenue in extending an influential community driven content exchange program only to hit the ground hard face first! So must add that this night won’t see the dawn of tomorrow, not before checking some missions to close by and collect some precious eaves & vees. To ensure that this post sees the light of another device display for the feeling of a fundamental experience of joy called satisfaction.

#hshdsh // Follow the conversation

Title: Trying to debunk the myth of virality from Empire Avenue Network, fell flat on my face!
Author: // Bio
Category: Viral Marketing
Find me on Google+ or on Twitter

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Friday, 18 July 2014

Changes and Challenges of Email Marketing from Inbox Placements to User Engagements // #plbkkt

Saturday, 12 July 2014

Does Social Signals relay SEO Scores for Website Rankings // #plbkkt

Do social signals relay SEO scores that can be attributed to define website rankings on search engine result pages (SERP) is the notion in session?

Social Signals are visible activity or actions taken by other people on a given subject // #plbkkt
What are Social Signals // +hshdshDGTL
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#SocialSignals for SEO // How it works // #plbkkt
Social Signals for SEO // How it works // +Pallab Kakoti
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Social signals are similar to the concept of inbound links wherein the more links a site has linking to it, the more it is seen by the search engines as an authority and the higher it will be ranked. Authority of these social signals are determined by sharing quality content in the form of updates, tweets, check-ins, pins, likes & +1s of high influence so that content weight is catalogued by the search engines after fine tuning big data clusters of social indicators that are deemed spam. Source
Officially no, there is no official proof released or otherwise available that can guarantee or be held as proof to approve the warranty of website rankings determined by social signals.
Yet, there are good many resources available enunciating the causation if not correlation of social references being treated as signals for search engine rankings.
Rand Fishkin of Moz (inbound marketing software that tracks SEO, social, brand and content marketing - source wiki) attributes 7.24% of social mentions (likes, tweets, +1) as authoritative scores that measure an impact on website rankings for keyword searches on a search engine. Source
Neil Patel of KISSmetrics (person based analytics platform - source wiki) discusses with elaborate case studies about how website rankings were caused to behave with the relay of authoritative social signals from landing pages optimized for social sharing & indexable forum postings. Source
Rerank Yahoo Dual Trustrank // #hshdsh
Yahoo Dual Trustrank // +SEO by the Sea (Image Credit)
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Bill Slawski (World's Top 10 SEO Expert & Google's Patent Watcher - Source Google) writes "Google’s Trust Rank looks at how well they trust people who have labelled web pages in annotations of those pages."

Similarly Yahoo Trustrank by integrated mix of trusted user annotations & user behaviour signals associated with webpages to indicate a social aspect to their overall ranking scores something that they refer to as Dual Trustrank (double the trust, double the fun?). Source
It all started here with this post // SEO in a Nutshell // attributing hashtag mentions to be curated via social media marketing tools for off-page SEO of landing pages, micro-sites, parallax campaigns and websites in general. Delicious can be synced with Facebook and Twitter to publish web indexes of website bookmarks automatically grouped in all three networks respectively via hashtags. So can Pinterest pins on boards auto published as tweets and updates on Twitter and Facebook with just one curated push via social sharing..
Hash Dash Hashtags via #hshdsh
Hash Dash Hashtags via #hshdsh // +hshdshDGTL
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We are also of the opinion that hashtags needs to be monitored when used for branding to maintain the sanctity of the conversations grouped across and within social networks. This is to counter the growing nuisance of hashtag abuse where anyone can say just about anything they want and hashtag you for the scam of spam!
So much so that one of the blog we run was deemed a "splog - spam blog" by one gentleman who goes on to debate that social signals stands no scores for rankings either by any search engine algorithm tagged between Yahoo/Bing and Google. This gentleman turned out to be one of the top SEO experts who is being looked up to and testified by rock stars like Rand Fishkin and Bill Slawksi. He vehemently endorses that no part of social signals, none whatsoever, not even a tiny fraction is attributed for website rankings on SERP.
One way to see this is how the whole world will be at liking, pinning & tweeting scores of webpage & URLs as social signals to influence ranking. Other way is to curate authoritative relays of updates, pins & tweets grouped via custom hashtag mentions that are monitored by campaign owners and moderators for social & promotional causes.
Google Authorship is a mean to indicate authoritative social updates via Google+ and the same way for other social media profiles that too relays quantifiable activities around a webpage. To ignore these buzz of sizeable traffic is not wise and therefore to sum them as causation beyond correlation is a sound strategy. Yet officially no word and that can't be held the norm like parrots from old school!
Hashtag #hshdsh for Social Signals Uses // #plbkkt
Hashtag #hshdsh for Social Signals Uses // +blogs4bytes
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Bing recently announced the integration of Tweet results including hashtags & handles in search results via an exclusive partnership with Twitter. The concentration of 1-2 phrase keywords in searches and also with the rise of mobile uses for searches conversational keywords are suggested. Source
Keeping in mind the concentration of searches for 1-2 keyword phrases, in the near future searchers will be smart enough to feed the right results for themselves by using innovative techniques like "#funnelmanagement" for "funnel management" because the latter is not serving the right results that the searcher wants.
This theory is also relative to the hummingbird algorithm update that prophesies the induction of long string conversational queries or phrases for better readability by search engine robots as they crawl websites for indexing.
Bill Slawski shared another article "The Google Hummingbird Patent - Source" where he showed via diagrams how search engine algorithm funnel search listings based on synonyms. If such elaborate and definitive measures are structured for synonyms to funnel the right search results based on the searchers queries, similar measures are also in place to determine the authentic relay & source of authoritative social signals.
Social Signals Workflow // #hshdsh
Social Signals Workflow via #hshdsh
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At the recent SMX London on May 13, 2014, John Mueller of Google and Duane Forrester of Bing again stated that social indicators are not part of their ranking algorithms. "They did, however, both reveal a little more information about how their search engines treat social references. We can now see causation beyond correlation." Source
Matt Cutts (Leads Webspam team at Google - source wiki) have suggested that social signals relay no scores that are attributed for website rankings on search results in this latest video (dated January 2014 - Source) contradicting what he said earlier back in 2010 when Google+ happened by confirming that Google was using social signals (Source).
All this denial on the part of Google about officially not attributing social signals for rankings on search results sounds more like an anti-competitive monopolistic marketing ploy. Google is time & again accused of being a bully when it comes to aggressive anti-competitive marketing specially on allegations of favouring their own products & services on searches by authorities in both France & India. Source
#Inbound Marketing via // #hshdsh
Inbound Marketing via
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Mergers between Microsoft - Yahoo, Microsoft - Facebook & Microsoft - Twitter all indicate towards one obvious fa├žade; "Bing vs Google" competition of being the global populist brand. Google's answer to these developments led to Google+.
From a marketing standpoint Google cannot afford to legitimize claims of social signals, not at least from Facebook & Twitter as genuine factors for rankings.

Google is still the heavyweight in web indexing & search results, a reputation that has so far not even being challenged forget competition from any other provider.

Social media like Facebook & Twitter are one of the extensions from the web. And to counter that they devised Google+!

Do we have an option when it comes to search engine providers other than Google?

Latest US market share statistics for search engine rankings offer the following details:

  • Google // 67.6%
  • Bing // 18.7%
  • Yahoo // 10%
  • Ask // 2.4%
  • AOL Inc // 1.3%

(Rankings for April 2014 - Source)
From a user experience perspective, here's evidence to decide who would you pick between Yahoo/Bing & Google.

How searchers view search results on Bing // #hshdsh
How searchers view search results on Bing
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Google SERP UI
How searchers view search results on Google // #hshdsh
How searchers view search results on Google
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Not just user experience, search results too are consistently irrelevant at times for certain topics on Yahoo//Bing as compared to Google. (Source)
The web is flooded with comparisons, survey reports & verified data to confirm the notion of which is a better search engine and clearly without Google the world would have been a different place! They are the pioneers of search results and have come a long way since inception to completely redefine our time on the Internet. Other search engines appear more like trying to be someone they are not because someone who is doing it is doing a mighty fine job!
#SocialSignals relay via #hshdsh
Social Signals Relay // +hshdshDGTL
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So why wouldn't they (Google) take advantage of this leverage they have achieved over the years with aggressive marketing ploys that at times can, will & have hurt a few. Barring a few exceptions they have exceeded all expectations of being a responsible & populist brand. Every now and then we keep coming across new "different" search providers like we had Blekko offering better search results compared to Google search from a set of 3 billion trusted webpages that are excluded from sites like content farms and the latest DuckDuckGo that tags along saying "no-tracking policy". Will any of them make a direct impact on global web viewer-ship and draw parallels in terms of brand recognition, trust & usability from the web needs no second guessing.
The nexus of Facebook - Microsoft alliance that connected Microsoft acquired Skype calls via Facebook accounts was answered with Hangouts by Google. Yahoo distancing as a search player as compared to Bing epitomizes an understanding of mutual agreement.
Power #SocialSEO Signals // #hshdsh
Power Social SEO Signals
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Yahoo now focuses on optimizing a rich content based visual hub of news, stories, events & content feed largely with understandable lesser attention because of the way Yahoo search results are displayed in a cluttered user interface to enforce this belief. Bing's homepage user interface is one of the best as compared to any other providers offering a fresh visual appeal with an evenly balanced search results page. Then Yahoo announced that it will go native on mobile devices further confirms the notion. Although data wise Yahoo + Bing network holds 10% + 18% search market share compared to Google's standalone of 60%.
Google's dispute with Twitter few years back and the latest developments of an exclusive Bing - Twitter partnership to offer search results from tweets including hashtags & handles indicates the consensus for a pro Bing nexus among Facebook, Yahoo & Twitter.
Today an average person is spending more & more time on social networking channels other than emails and random web browsing have lately increased drastically via mobile devices. For Hotmail & Yahoo mail, Google answered with Gmail and for random browsing over the Internet Google answered with Android. Thanks to android, Google delivers over 90% of all mobile searches.
#Hash_Dash for #SEO via
#Hash_Dash for #SEO via // +hshdshDGTL
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Microsoft powered Yahoo - Bing network holds approximately 30% of search engine rankings market share compared to Google at over 60%. The objective is to gain momentum to depreciate this margin of difference by factoring more & more people on board via engaging people-to-people services like Skype calls, tweets & social updates.
In such an elaborate arrangement of market dynamics neither Google nor Bing can consider attributing the quantitative and qualitative reference of social indicators as genuine algorithmic ranking factors.
Now Google+ is one of the three major players of social media networks eyeing for a bigger share of user base. Under these circumstances Google can no way officially attribute Facebook & Twitter activities relate ranking scores knowing of their alliance with Bing.
#SocialSEO Signals optimized by via #hshdsh
Social SEO Signals optimized at // +hshdshDGTL
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One way to look at this debate on whether social signals attribute ranking factors is by perceiving that such a notion will largely implicate spam and get the whole world to be at liking, tweeting, pinning & +1 for ranking. The defensive counter attacks in the form of denial to officially agree that social indicators are measured to determine percentages of scores that defines website rankings is often followed by contradicting possibilities which presently stands at "causation beyond correlation."
Other notions doing the round include instances in the past when Google was blocked by a leading social networking site (Twitter - unverified). Google engineers are ever since reluctant to invest any more hard work & tons of time working social signals into their ranking factors. Source
Do you think Social Signals work for SEO? Vote //
Do you think Social Signals work for SEO? Vote
We leave you with this quick poll to know your opinion about social signals and if you agree that social indicators are scored for website rankings depending on the quality, frequency & source of the signal by search engines.

To vote go here >>

Title: Social Signals // Does it relay SEO Scores of Rankings?
Author // Bio
Category: Social Signals
First Published: LinkedIn Post
Find Me on Twitter & Google+
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