#Go_Native Advertising Drives Higher User Engagement
Native Ads Drives Higher Engagement // #hshdsh +blogs4bytes What is native ads? Hashtag #hshdsh for more With the transition in marketing dynamics from the evolution of pop up banner ads to pre- roll ads, the returns from these interruption ads is on the decline. Banner ad click through rate has dipped from 9% in 2000 to .20% in 2012. The need to evolve from these challenges & improve consumer engagement by delivering the right contextual ads based on the feed, form & function of the site is what native advertising is all about. Online ads based on the content on a website are one of the best examples of native advertising, wherein the ad medium closely follow the structure & purpose of the environment to drive user engagement. Be a storyteller and not a salesman // #hshdsh for more The need of the hour for social media marketers representing brands is to interact with the consumers & engage with them across the social media spectrum define native advertising prerogati