Search Case Studies by Pallab

Thursday, 30 January 2014

The Uses of Hashtags by Profession

Hashtag Benefits
Hashtag Benefits
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The uses of hashtags, knowing how to use them and knowing who uses them are questions that have answers to drive deeper than just the synopsis of hashtag marketing. 

It can serve as an elemental career choice for many, particularly from the publication industry that are thriving on the wave of content rich editorial ad feeds broadly summed as native advertising redefines the need to endure & understand hashtag URLs for marketing. 

Click through from traditional banner ads are dipping to a mere 0.23% in August 2013 affirms the need to serve sponsored stories that matches website’s form & structure.

The creative use of these ad spaces that has a higher percentage of been seen & engaged with drive the need to furbish hashtag URLs where opinions, reviews & trend topics play hard & fast ball with the audiences. 

The objective, know what consumers are talking about brands & deliver better campaigns with the analysed data. Other than business, hashtags offers other rudimentary interventions for a range of professionals including:
  • Journalists
  • Copy Writers
  • Social media marketers
  • Event organisers
  • SEO on-page & off-page professionals
  • Content Writers
  • Bloggers
The following analysis only skims the surface from the vast ocean of possibilities with hashtag marketing.

Journalists follow up on news events as they are unfolded in chronological form with Hashtags.
Follow social mention search engines like – gives you a comprehensive analysis on keywords, phrases & social mentions from the entirety of social networking platforms or – gives you all the tweets, hashtags, keywords & phrases used on Twitter from the beginning of Twitter. More similar tools as well as good understanding on trending topics & hashtag terms already in use, journalists are ever to stay hooked with the news as they go mobile chasing the news. With mobile devices served to craft the wizardry allowing people to trend hashtag URLs or social mentions from anywhere, the legend of hashtag deliverance is fast becoming a norm.
Hashtag Use from PC & Mobiles
70.5% uses hashtags from a mobile device
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Copy Writers create a trend topic assigned with a marketing campaign.
Create trend topics using unique hashtags to define the business objectivities formed around every marketing campaign for an opinion forming cloud waiting to burst open for brands anytime soon. Endure the continuity of the campaign message across posts, status updates, tweets, comments all summed into paid as well as unpaid sponsored efforts. By the effective use of #hashtags, engineer possibilities to drive users to targeted pages by enticing intent to click on the hashtags serving as Social Payment PaaS (Payment as a Service) gateway for brands where the sale closes in.

SEO professionals form opinion on both on-page & off-page efforts.
Most if not all available good resources on SEO best practices have summed up in unison, one page one keyword effort will drive SEO on-page & off-page efforts on a better direction. With such limitations in play, the focus is to drive engagement on the singular approach to create page-buzz based on key conversational keywords used in the content and the engagement of hashtag URLs for social media conversations. Both playing hard & fair to get pages the elusive PageRank by driving on-page SEO aesthetics based on the “keyword” and use the same as “#hashtag” social mention across all available off-page SEO dynamics within the framework of SEO bookmarking & social networking.
Primary Use of Hashtags
Primary Uses for Hashtags
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Form review opinions on products & business services.
Brands desire to drive targeted engagement has reached new levels of expectations from social media marketers and the need to define campaign strategy for targeted audiences that will drive higher engagement at an effective cost of return is leading them to consider opinion forming on product reviews & business services. The measure for them is not only to push new products necked around expensive online campaigns but also to review & analyse data of the consumers purchase intent. More good if this data also includes of share of the people who have been reached with their associated online campaigns. These “share of people” may be inclined into forming an opinion for the mentioned campaign provided editorial ad feeds replaces traditional banner displays. With rich editorial content feed syndication, brands can now discuss the effective use of #hashtags associated with their campaigns. This way, campaigns intended for product promotion could positively end up as product reviews & testimonials that can further be analysed to drive more targeted campaigns in the future. This time, social media marketers have data to corroborate & relate targeted audiences that will drive them higher engagement and at the same time improve the scope of creative display with rich in-stream editorial ad content integrated with #HashtagURLs.

For opinion building on social causes.
Very similarly to review opinions on products & business services, hashtags impacts deliverance for social causes by encouraging opinion building exercises. Hashtag URLs around status updates, tweets, comments as well as sponsored videos, sponsored tweets & sponsored stories, the latter summed broadly under native advertising drives the intent to engage with ratio by further sorting the entire conversational trend in one order for anyone to catch up with a story that they have missed or went off-board for a while.

This unique nature to include the power of persuasion in a continuous flow is what channels better engagement drive with hashtags for social causes as more & more intriguing as well as motivating content feeds are delivered to audiences.

Stay informed as social media marketers with #hashtag alerts.
Most social delivery mention tools as well as hashtag research tools offer email alerts or RSS feeds for hashtags so that social media marketers are able stay in the loop with competitors & market dynamics. It works the same as any other alert service, only this one is for hashtag. Social mention monitoring & hashtag analysis could easily join hands to deliver better campaigns provided social media marketers understands the genesis that binds them together. And to do that, staying informed is important.

Stay in sync with #HashtagURLs genealogy broadly served inside - as marketers knit the fabric of #HashtagURLsForMarketing using a multiplicity of hashtag research tools that promises deeper syndication of hashtags from the pages of tomorrow.

Title: So who uses a #hashtag anyway!
Category: Hashtag Marketing
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Friday, 24 January 2014

How to Create Perfect Hashtag URLs

Hashtag URLs Feed

Creating the perfect #HashtagURLsForMarketing to drive social media conversations form opinions that eventually leads in the successful closure of a sale is a process that needs careful planning & implementation. The push for #HashtagURLs as neo marketing conversion channels is clearly on the rise with the usability of hashtags across premier social networking platforms like Facebook, Twitter, Tumblr and Google+.

The evolution of mobile devices has allowed consumers to connect with hashtags from almost anywhere as they glue on to social media conversations via status updates, comments, posts & tweets. These trending factors in favour of #HashtagURLsForMarketing foresee the rise in its demands from top brands. Social media marketers must get themselves adapted to the delivery of hashtag URL marketing as triggers for successful marketing conversions.

The purpose is therefore to understand the basic rules while creating the perfect hashtag URLs before initiating any steps to register them across platforms like or for marketing broadcast.

Rules to Create Perfect Hashtag:

  • Do diligent research before in creating the hashtag URLs, where the emphasis should not be to just include a brand name
  • Hashtag must clearly make sense to the user at first look, inciting intent to click on them and thus unravel what’s available with the same
  • Maintain quality consistency & relevancy in its usability so that it makes sense within sentence formations while using them to describe content copies for websites, landing pages, tweets, posts, comments etc
  • Keep them short, simple & easy to remember
  • Make the hashtag URLs easily readable by assigning capital letters at the start of each word like #HashtagURLsForMarketing
  • Do not overdo the use of capitalization in your hashtags
  • Pick the ideal hashtag for your brand & business using Google Keyword Planner that gives you the perfect opportunity to unravel the value of potential keywords
Hashtag URLs Marketing Feed

The key to popularizing hashtags URLs for your brand is to use it everywhere possible for maximum visibility but do not add them too much on a single post, comment or tweet. 1 – 2 mentions is more than enough to make a point with your hashtag, however social media circulation is the key and therefore maximum social mentions using them will definitely add momentum.

Hashtag URLs has witnessed widespread popularity with native advertising formats including native video ads, where in-feed editorial content that matches the site aesthetics enhances user engagement as compared to traditional display ads. These inclusions are in the form of post title, tweets, comments as well as status updates. In addition, native video advertising is also redefining targeted ad message delivery based on consumers purchase intent history and behavioural profiling across social media platforms.

Hashtag URLs marketing has definitely got a lot more to offer in the future where social mention monitoring will determine what editorial content message needs to be embedded for various brands. Marketing channels are already in the crossroads of offering innovative conversion platforms and some examples in that direction include:
  • Activating a #Buy on a TV commercial where people can purchase featured items by posting #Buy
  • Activating #Enter on a social post to allow users enter a contest or promotion by posting #Enter
  • Activating #Donate for a fundraising event that allows supporters to donate instantly by posting #Donate
  • Activating #Vote for a sporting event by putting a message on the big screen and inviting people to cast their vote by posting #Vote
  • Activating #Gimme on a magazine ad that lets people to get a coupon on a featured product by just posting #Gimme
  • Activating #SneakPeek on a movie trailer by including an on-screen message inviting people to see more scenes by just posting #SneakPeek
Statistically, individuals receive 100% more (2x) active engagement on good tweets, posts, comments & status updates when a URL is included and posting a concentrated number of tweets in a short span of time during a live event for instance, increases engagement by 50% than the expected baseline. Thus this is where the science of hashtag URLs for marketing is making inroads for the movement of social media marketing strategy to gain widespread popularity.

Title: How to Create Perfect Hashtag URLs
Category: hashtag URL marketing

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Wednesday, 22 January 2014

The Rise of Native Video Ads


Native Video Advertising

Any paid placement of a video ad such that it slides into the natural, or native, user experience on a site is what Facebook markets ad mediums like promoted videos, promoted stories and Twitter with promoted tweets.

Quantify visual interest and brand boost to adopt native ads by top brands compared to traditional display ads. Why brands prefer native ads & how industry stats testify its reputation.  

Appeals Visually Driven

An insight into the rise in the popularity of native video ads, the demands that are channel the trend and the social media conversation strategists who channel the medium of native advertising – in-stream editorial feeds that matches the site aesthetics.

#Colors_of_Native // #go_native

The embedded slides elaborate the trending parameters and primarily cover:
Native Ads Vs Banner Ads
Native Advertising Examples
Native Video Ads Popularity
Native Advertising Providers
Native Advertising Delivery Value

It’s a seamless integration of contextual advertising by pulling content from brand's social media pages based on what they have posted. 

Create ads in lieu of these shared content stories and draw the customer’s attention including other interested consumers who are active on the social media thread, as quoted on the post titled Native Advertising to Drive Higher User Engagement

Native Video Advertising Content Trends

Major brands are adopting branded content based native video ads and attribute for:

41% prefer long-form branded video content61% prefer native video ads as the ad placement sync with the website layout60% wants the native ads embedded in the site.

Some of the most valuable attributes of an online native video ad include:

65% brands favor the brand safe content delivery60% prefer native ads to align their website content with premium site content57% prefer the choice based video ad delivery51% prefer the custom visual integration option46% prefer the ability to drive sharing of content

Paid native video ad syndication allow brands to lift their recall value by analyzing brand lift data in terms of consumer purchase intent profiling and affirms there likability with 75% agreeing that that’s how they determine success.

25% consumer agree that they are likely to view a native ad rather than a traditional banner with another 53% agreeing that they would look at native ads more frequently. Consumers check out native ad content 4.1 times per session on average as compared to 2.7 times for banner ads.

Native ads resulted in 416,000 CTR (click-through) at 8% as compared to 0.19% display advertising CTR, ad engagement rate stands at 39.1% which is more than three times higher and video completion rates attribute twice as high as those compared to standard media ads or banner ads. An encouraging 75% consumers have agreed that they bought a product from an advertiser as they we able to “personally identify” the native ad as compared to 50% attributing for banner ads. 

What is native advertising & what it does?

Native advertising is a conversation starter that is intended for engagement and not advertising. Tweet This!

Native Advertising creates the scope that warrants serious considerations among brands and social media marketers. Tweet This!

#HashtagURLsForMarketing or hashtag URLs has evolved for brands and in-stream ad feeds that matches the site aesthetics are trending. @blogs4bytes twitter feed, tweeting Tweet -- #Gimme #ChirpInfo to get a copy of our one-page --, can give you a platform where they activate #hashtags for instant marketing and commerce conversion. Such are the fluid inroads to the domain of social media marketing where native video advertising will match users interest feeds based on the users behavioural profiling across social media channels. 

Today social media marketers’ needs to keep pace with the evolution of new social media marketing channels using branded native video ads to deliver higher user engagement through in-feed content rich ads that upgrade the users’ usual site consumption experience. 

Native Advertising Providers:

Native Advertising Formats, Cost Model & Business Model via #hshdsh

Native Advertising Formats, Cost Model & Business Model
(click on the image for a larger view)

this is native via #hshdsh // #go_native by #plbkkt //
this is native via #hshdsh // #go_native by #plbkkt //

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Friday, 17 January 2014

#Go_Native Advertising Drives Higher User Engagement

Native Ads Drives Higher Engagement // #hshdsh
Native Ads Drives Higher Engagement // #hshdsh +blogs4bytes
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What is native ads? Hashtag #hshdsh for more
What is native ads? Hashtag #hshdsh for more
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With the transition in marketing dynamics from the evolution of pop up banner ads to pre- roll ads, the returns from these interruption ads is on the decline. Banner ad click through rate has dipped from 9% in 2000 to .20% in 2012. The need to evolve from these challenges & improve consumer engagement by delivering the right contextual ads based on the feed, form & function of the site is what native advertising is all about. Online ads based on the content on a website are one of the best examples of native advertising, wherein the ad medium closely follow the structure & purpose of the environment to drive user engagement.

Be a storyteller and not a salesman // #hshdsh for more
Be a storyteller and not a salesman // #hshdsh for more
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The need of the hour for social media marketers representing brands is to interact with the consumers & engage with them across the social media spectrum define native advertising prerogative. It’s a seamless integration of contextual advertising by pulling content from brands social media pages based on what they have posted. Create ads in lieu of these shared content stories and draw the customer’s attention including other interested consumers who are active on the social media thread.

In the context of social media, native advertising are indistinguishable ads from organic content feed seamlessly integrated in a user’s news feed balancing the in-stream ad look, feel & function impeccably across both mobile & PC. This is again another strong persuasion why brands prefer social media native advertising as they strife to build & drive dynamic cross device campaigns.

Just #go_native // via #hshdsh at
Just #go_native // via #hshdsh at
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In the past, “call-to-actions” underlined marketing philosophy and the infusion of native advertising is aimed to create a narrowing funnel for the successful foreseeable closure of a sale. Today’s customers have evolved over the years and are able to share their experiences with a brand using social media platforms. Think of native advertising as a conversation starter that is intended for engagement and not advertising creating the scope that warrants serious considerations amongst brands and social media marketers.

Some of the traditional effective ad formats that matches the form & function of the user include Search Ads, Promoted Listings, Promoted Videos and Sponsored Posts. These ad formats will be universally adopted as native-first monetization strategies by leading social media networks where the publishing industry will introduce native advertising examples that are unique and native to the experience of the site.

#NativeAdvertising Delivery Value // via #hshdsh
#NativeAdvertising Delivery Value // via #hshdsh
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Native ads are content based ads that are integrated to the editorial feed of the publisher as compared to banner ads with a standard 300 x 250 placed ideally in the upper right hand corner of a web page. Native advertising ad formats are visually more engaging and recent reports studying the responsiveness of native advertising indicates that consumers looked at native ads 53% more regularly than display ads. 32% indicated that they are more likely to share a native ad with a family member.

Native advertisements registered 9% higher elevation for brand favourability and 18% higher boost in consumer purchase intent as compared to traditional ad formats. Brand discoverability factors too takes a liking for native ads with 71% attributing higher recall value with an advertiser brand after viewing a native ad as compared to 19% for banner ads.

The opportunity window with native advertising is eyeing to deliver advertisements that are as good as the content itself so that the user is not forced or coerced into viewing or reading it and not focusing to interrupt users by means of traditional ads.

#Go_native via #hshdsh //
#Go_native via #hshdsh //
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For a simpler perspective, native advertising integrates high quality content into the organic experience of a given platform that is delivered in-stream as a form of content. For e.g. “Sponsored By: ...”, Longer Video Forms, Web Films, Photo Streams & Interactive Graphics that are published as paid discovery ad mediums in the form of Promoted Tweets, Sponsored Stories & Targeted Search Ads.

The challenges of native advertising are the missing links in:
  • Articulating professional benchmarks for this new advertising category
  • Product efficiency for creative management to tailor content that best serves the user
  • Building user trust by maintaining contextual ads that add value
  • Preserving brand integrity by turning down easy money gaining channels via short term brand partnerships
The strategy with native advertising dynamics clearly indicates the need to augment creative content by the amalgamation of journalists, copywriters, designers, etc within the team management to establish long-term content strategies that allows brands to engage with consumers better.

#plbkkt // follow the conversation

Title: #go_native Advertising Drives Higher User Engagement
By: | Author Bio
Category: Native Advertising

Rebound Animations & Graphics Rebound Source:

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Thursday, 16 January 2014

Hashtag URLs for Marketing

Hashtag URLs for Marketing

Actionable Hashtags for Marketing Conversions 
In the strife for hashtag promotions for marketing conversion to meet desired goals of brand building via the virality of social mentions, “hashtags are the new URL” when we wish to use them as a start up point to close a buy circle by letting consumers form an opinion or otherwise share their interest in products & marketing promotions across social networking domains.  

Marketers are increasingly getting hooked to social media to engage audiences and let them express an interest in that content or product. The context for social media marketers is to glue the conversational trend on a topic that has the ability to bring in a conversion opportunity.  
Rules for a good Hashtag URL
Rules to create a good Hashtag URL
Rules to create a good Hashtag URL

The hype of social commerce as the “the next big thing” in eCommerce has failed to lived up to its expectation. To counter this mindset, the buying & selling of marketable objectives are made possible with the use of actionable hashtags across in-stream social media news feeds and is the new high for marketers.

Hashtag URLs for Social Payment PaaS

Analysts are trending these new channels to push the boundaries for social mentions as the “triggers” into forming an opinion about a product or promotion and could easily end up as a sort of social payment PaaS (Payment as a Service). The key for them will be in the ability to help brand increase conversions across multiple digital channels.  

Back in 1995, brands used URLs as a medium to promote & push users to homepages for “conversions”. Today, brands are increasingly directing users to follow brand pages across social media for anything from product promotions to customer support.   

These new social media marketing methodologies are additionally allowing businesses to collect data on how users are interacting with their brands. This helps brands make better informed decisions going forward, including the scope of campaign betterment, improving design strategy and engagement analysis.

In short, social mentions monitoring or hashtag tracking or actionable hashtags allows brands get a glimpse into the customer intent data and push drive better ways to increase engagement on their social media channels.

Touch base with the following channels that allow you to take advantage of these innovative & effusive marketing mediums and start early for better adaptability:
The challenges going forward will be to help brands distinguish exclusivity of hashtags as more and more brands & competitors alike use them. Making purchases through social is still regarded tricky and making hashtag exclusivity is principally addressed as a combination of an actionable hashtags and the campaign tags that triggers the action. Thus, days into the future when we see multiple brands trying to engage audiences using the hashtag say #Grammy2014, that will be a challenge!

Here are the top trending hashtags of 2013 on Google Zeitgeist to leave you on an even note.

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How to use Facebook #Tags for #SocialMediaMarketing // #plbkkt via #hshdsh

Using Facebook hashtags (#Tags) for social media marketing campaigns is an essential branding proposition that also elevates targeted reach for social updates & sponsored content. 

Finding the right hashtag for social media propagation is therefore the key in making the most out of Facebook #Tags. Though it may not be as popular & widely used compared to Google+ or Twitter, Facebook #Tags and knowing how & when to use them will greatly boost branding probability for the FB audience. 

How to use Facebook Hashtags // #plbkkt via #hshdsh at
How to use Facebook Hashtags // #Tags via
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Facebook defines #Tags (Hashtags) as click-able links in a user’s personal Timeline or page post which are actually topics and phrases about one’s interest. 

When you click on a hashtag, you come across news feeds related to the topic by using the search bar at the top of any page on Facebook.

However who can see your hashtag actually depending on where you have posted the topic. 

Facebook says that if you share a post with a hashtag with your friends, only “these friends” connected with your FB account can all see the same. If you post a hashtag on a public domain, say on a FB page anyone who clicks that hashtag can see your post in that feed.

#FB Hashtags for #SocialMediaMarketing via #hshdsh //
FB Hashtags Marketing
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The idea was to bring conversations about public events, people and related topics to the forefront to trigger a conversational trend using the hashtag mentions on profile posts, fan page posts, group posts, event posts & all comments across Facebook.

It is important to note that hashtags are like a simple form of organization and how often a hashtag is used or clicked relates to its popularity factor. Therefore to find if a hashtag is trending, checkout sites like and

Facebook is tracking hashtags that people are using so that the news feeds are available for a particular hashtag even if the same has not been used by an FB user. In fact Facebook is making hashtags searchable irrespective of their origin & trending on other social networking platforms like Instagram, Twitter, Pinterest, Tumblr & Google+. Another notable aspect is the ability to add hashtags on Facebook ads thus giving these advertisements the virality edge.
Facebook Hashtags must know for brands // via #hshdsh at
Facebook Hashtags must know for brands // via #hshdsh
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// Use Facebook #Tags to amplify advertising campaigns \\
// #Tags used on other network synced to Facebook is click-able & searchable \\
// Facebook #Tags have no impact on news feed distribution & engagement \\
// Drive conversations about your business via Facebook #Tags
Clicking on a hashtag originated on other networking platforms gets a user redirected to its feed. To search for a hashtag from the FB search bar or by typing into your browser, where “###” needs to be replaced with the word or topic you want to look up.

Hashtags on FB are all unique links and to spark a conversation even from other sites, just drive traffic to that URL or link. Facebook groups are one preferred option for starting & trending a conversation using hashtags and to make it appear more readable just capitalize the #FirstLetterInEachWord like we have done!
How to find popular Facebook #tags for #socialmediamarketing
Find popular Facebook #tags for #socialmediamarketing
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Find some great tips and ideas on how marketers are embracing the power of hashtags checkout #HashtagTips on your FB search bar.

For marketers, understanding industry based or branded keywords and promoting them via as many channels like email, landing pages & other social networks will hold the edge. 

To sum up, social media marketing via hashtag campaigns on Facebook gives you a five way edge that we have listed here:
  • #Tags Expand your reach
  • #Tags Amplify your brand
  • Maximize your Social SEO with #Tags
  • Promote Events using #tags
  • Targeted Native Advertising via #Tags
And a few considerations to keep in mind while using Facebook hashtags include:
  • Privacy settings are still in effect
  • Hashtags have to be all in one word
  • Capitalization doesn't matter
  • Research your hashtags before using it

#plbkkt via #pkblgspt

#hshdsh // Follow the conversation

Title: How to use Facebook #Tags for #SocialMediaMarketing // #plbkkt via #hshdsh
By: Pallab Kakoti | Author Bio
Published: 16 January 2014
Category: Hashtag Marketing

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Monday, 13 January 2014

Search Engine Optimization for Mobiles

How to do Mobile SEO
Search engine optimization for the mobile version of your website is an important objective for any business brand with the rise in the usability of mobile, tablet or Smartphone devices.

Prior to the development of a mobile search engine optimized website, one must know how the users are going to find your site through search and how they will navigate across your site. Google analytics will give you a good direction in this regard by letting you sum up data for:
  • Mobile Traffic Volume
  • Mobile Search Keywords
  • Top Organic Mobile Traffic Pages
Segmenting your mobile traffic data to analyse how your audiences are accessing your site and optimizing your site for any & all mobile, tablet or Smartphone devices will help you good in designing your mobile site.
Mobile SEO Process
The Mobile SEO Process

Responsive Design

Mobile SEO for your website is all about offering a unique user experience & knowing which mobile browsers are rendering your pages across multiple devices defines your approach as you dig deeper into incorporating a Responsive Design.

Definitively responsive designs are website layout that automatically adopts multiple devices based on their screen or pixel sizes. Google has in fact started to penalize websites that are serving desktop web pages to mobile searches as we see an increase in the use of mobile operating systems. Sites that use responsive designs ensures that the same set of URLs serve the same HTML pages to any platform, be it a desktop, tablet or mobile device. Furthermore, Google recommends this configuration or approach for mobile website versions.

Optimize Mobile Website for Local Search Strategy

By optimizing your website for mobile users, you as a business ensure that local search listings for your business is trending. Recent studies have confirmed that:
  • One in three mobile queries is local
  • 61% users contact a business & 59% users actually visit a mobile website after using local search feature from their smart devices
  • 79% uses smart devices to help with shopping
  • 71% Smartphone users use mobile search to know more about a TV, Press or an online ad
Therefore, incorporating a local strategy with your content marketing plan helps in capturing mobile traffic.

Optimizing Images & Visual Media

Images & video media collaterals are dynamic content for your mobile website as a full screen of textual content on a smaller screen is uninteresting for mobile users. Moreover the social media predictions for2014 has already affirmed that visual content will clearly edge over textual content, also helps identify the need to focus on a visually rich mobile version of a business website.

Keyword Research for Mobile Audience

Keyword research in the conversation query string & mobile conversion measurement are two crucial aspects of mobile SEO. Search users behavioural graph for the search query that is being executed either from a mobile device (typed or spoken) or a desktop device (typed or spoken) demands that more & more keywords are needed to be mapped for discoverability betterment across search engines. Therefore grouping of keywords like the following example is the key:

Flower shop
Flower store
Flower shop New Delhi
Flower store New Delhi
Flower shop in New Delhi
Flower store in New Delhi
I am looking for a flower shop
I am looking for a flower store
I am looking for a flower shop in New Delhi
I am looking for a flower store in New Delhi

Faster Page Load on Smart Devices

Ensure that your mobile website version loads in 1 seconds on a Smartphone keeping in mind of the August 2013 announcement by Google that the content of the page should be “above the fold” since this way the content is visible without needing to scroll down. However latest stats reveal that a mobile page takes more than 7 seconds to load. Google further affirmed that Slow-loading pages will be penalized in the future and the speed factor will continue to increase as an essential scrutinizing factor that will affect ranking signals.

Social Sharing

Mobile searchers are social and therefore they need options to quickly & easily share content & recommend your services using popular social platforms. Therefore, social sharing networks that offers easy-to-use Plugins for mobile sites like is the recommended as it will ensure that the mobile website content will be more visible in general.   

Refer to the following post for an overview of Google’s recommendations in Building Smartphone-Optimized Websites.

Analysing today’s trend in traffic from mobile devices, it isn’t rocket science to sum up that they will surely surpass desktop traffic in the very near future and therefore the need to optimize websites from mobile devices is more than the need of the hour. Starting early will help understand better the evolution of these metrics and hence our efforts to stay at par with them.

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Sunday, 12 January 2014

How to Write HTML Meta Tags for SEO

How to Write Perfect Metadata Tags for SEO
Search engine optimization for any website is fundamentally all about publishing relevant content keeping in mind that the pages are written for users and not for the search engine. Regularly updated content is another good indicator of a site’s relevancy other than basic best practices like Title Metadata & Description Metadata. Keyword Metadata was once an essential factor but in recent algorithm updates, its significance has dropped considerably. However, we can still include them with conversational phrases rather than the traditional approach of 2-3 word key phrases. But how much of this effort will actually help in with your sites SERP rankings is inconclusive.

Focus on creating a link-worthy site by the inclusion of relevant links within the text. For e.g. “Click Here” at the end of a paragraph explaining say "Yahoo Business Programs" has no search engine significance beyond the attached URL. Whereas “Yahoo Business Programs” in place of “Click Here” is a keyword rich phrase that will improve the search engine score for the website where the text was added as well as the page where the text is linking to.  

Other elemental inclusions include H1-H6 tags, alt tags or alternate text description tags for visual & video media, title attributes to add additional content onto your pages to be picked by search engines, SEO friendly URL that includes the primary keyword of the web page, quality inbound & outbound links, creating sitemap among the primaries that will justify your efforts for higher search engine rankings.

What are Meta Tags?

HTML Meta Tags are page data tags placed between the opening & closing head tags in the HTML code of a document that are capable of being read by a computer and thus telling the web browsers & other web services specific information about a web page.

The Title Tag

According to W3C, the title tag is a mandatory element for SEO that appears in the head block of a web page. Although there is much debate about the inclusion of title tag as a component of Meta Tag, there is no debate about the fact that they are an important element in the optimization scope of a web page.

Title tags must contain the primary keywords of the web page to tell the users & search engines what the web page is about and makes people decide whether to visit the site when it shows up in the search results.

Check out the following post to know all about “How to write Title Tags for Search Engine Optimization.”

The Description Meta Tag

Description Meta Tags should not ideally be longer than 155 characters (including spaces) and helps websites in three important ways:

Tells the search engine what your webpage or site is about: Writing a good description ensures that Google’s algorithm will not replace it with a machine like inaccurate version of what the page is about. It’s always preferable to describe your site to potential users using your own words. Check out this example & be the judge:

Well Written Meta Description Vs Automated Google Description
Helps with click through rates to your site: A well written description not only tells your users what is on your site but also entices them to visit your site. Sites with lesser or inaccurate description will not only result lesser click through but also demote the site in favor of other sites.

Helps with site rankings: Good description relevant to the information on a web page ensures that your site will be ranked better as compared to other sites with inaccurate or irrelevant data.

Follow three golden rules when it comes to writing a perfect description for your webpage:

·         It should be a quick summary of your content
·         It should stimulate a reason to read the content
·         It should written in less than 155 characters

Meta Tag Descriptions appear on both Google+ & Facebook social media network and therefore enhances the possibility of encouraging people to read and re-share the post, thus giving your social sharing efforts a more persuasive power.

The Keyword Meta Tags

Like we mentioned earlier, Keyword Meta tags are long lost fossils & the evolution of newer efficient search engine algorithms demands that you take these tags out of your page code to reduce page weight and load times. Only Microsoft’s Bing uses the Keywords Meta Tag to help detect spam and is best advised to never add this tag to avoid hurting your site.

Other Meta Tags

There are quite a few other Meta tags that tells the spiders when to come back, content distribution, refreshing a page or page redirection that are being vehemently advised by Google not to follow. Rather, recent updates like Schema Tagging & rich data snippets are the skylight to the future as to how your site interacts with search engines and the search spiders or bots.

Robots Meta Tags

From the perspective of implementation about what is properly & improperly implemented, the robots tag is vitally crucial as it specifies if a particular page should or should not be indexed or if you want your links to be followed & not followed by search engines for indexing & SERP rankings.

There are four vital implementations of the Robots Meta Tag:
This means that both your page will not be indexed and your links to other pages will not be followed by search engines.
This means that your page will be indexed but your links will not be followed by search engines.
This means that your page will not be indexed but the links to other pages will be followed by search engines.
This means that both your page & links will be indexed & followed by search engines.

The Charset Tag

The Charset Tag is the character encoding on your site and should be the first line of your HTML after the root & head elements and ensures that the browser knows that character encoding is doing anything else with the site. Just ensure that your HTML reads:

<meta http-equiv="Content-Type" content="text/html; charset=UTF-8">

To conclude, writing the perfect HTML Meta Tags for your website will surely guarantee that you are in the good books of the search engines & their respective bots but the corroborative relation between good & bad SERP rankings purely depends on well written content. Therefore the key is to collaborate your good writing skills for both your website content and Meta Tags, and your efforts will definitely ensure the elusive rankings that we all strife for!

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