Changes and Challenges of Email Marketing from Inbox Placements to User Engagements // #plbkkt
Email Marketing Statistics, Quotes and Tips Shared by Brands via #pallab_slides from Pallab Kakoti 51% of all email is opened on a mobile device // #email via #hshdsh Email marketing is by far one of the most effective means to generate website traffic and create a buzz around campaigns via targeted content delivery designed to suit segments of audiences. It needs no introduction to outcry the potentials it draws for brands, websites & companies but over the years technological developments and the rise of devices compared to PCs & desktops has changed the dynamics of a successful email campaign. Average Time Spent Per Interaction // #Email via #hshdsh So what are the parameters that can be cited to a successful email campaign is not just the stereotype metrics like open rate (no of emails opened) & click through rate (no of clicks generated from the total no of mails opened). The primary to all this metrics for email marketing analytics is relevant only if the mail ...