Search Case Studies by Pallab

Monday, 29 September 2014

Correlation of #NativeAds with #Content and The Story of Native #Storyline Design

#Go_Native // #SHFT2Native Click to Tweet

#SHFT2Native Shift to Advent of #NativeAds @KingDevil // #Go_Native by @blogs4bytes //
#SHFT2Native Shift to Advent of #NativeAds +King Devil 
Native content design strategy is increasingly emerging as a persuasive concept for targeted audience capture intent using unique storytelling. 

Brands are objectively using native advertising standards by focusing on offering an influence to trigger an indulgence. 

This influence that triggers user indulgence is influenced by using compelling native ad contents that matches the website design aesthetics, colours & indulging visuals.

+Blogantly Explore the Shift to Native Advertising in Marketing // #Go_Native Click to tweet

#Go_native // Shift to Native Advertising in Marketing +blogs4bytes // #plbkkt for @blogs4bytes via
#Go_native // Shift to Native Advertising in Marketing +blogs4bytes // Click to Tweet
The real challenge is delighting an audience with intriguing storyline that captivates the user to stick around. Click to tweet
This is only possible by educating the user and getting them into paying attention to what brands want to say! // Hash Dash Digital Studio

#SHFT2Native The Rise of #NativeAds // #Go_Native by @blogs4bytes // // The Native Ride
#go_native // Google+ // Facebook \\ Twitter // 
Expectedly videos are still the mother of all triggers that plants the seed of mass virality on a global scale. 

Capital markets made up of debts & equity markets today focuses on content delivery model that will inspire, influence & indemnify stockholders & customers. 

They hope for an interactive intelligently thought out user experience model that matches the expectations from a “conservative” social savoy audience. 

Conservative relates to the indifference of any action reaction to a promotional content relayed by brands for an audience that just objectively do not care about the product.

Corporate bureaucracy is today fostering stellar storytelling garnished with splendid creative content to connect with consumers. Click to Tweet

How #brands define user flow is key nowadays & this “want” is creating “demand” for native #storyline design. #plbkkt
Scoring influence from a demanding audience using content storytelling model seeded with an emotional video capture blended in aesthetically correct user experience flow. 

How brands define user flow is key nowadays & this “want” is creating “demand” for native storyline design. Click to tweet

Number of financial services companies seen adopting the native advertising collaterals to create a vibrant content flow that outshines the fundamental benefits of the products where native

What is implied with the study of native foreplay to influence conversion intent for business from such an elite financially dependent & knowledgeable audience is to indicate the importance of content marketing in native visuals. 

Why top financial institutions & publishers must pay attention by relating:
How content is served over & over again freshly baked and equally engrossing every time is to capture audience interest to trigger intent. Click to tweet
How #content's served over & over freshly baked & equally engrossing is to capture #UX interest trigger intent. #UXD
Improvisation from continuous learning is the lifeline for the internet of things where mediums foster engagement by being unique in deliverance. 

Early adoption sanctifies scope for improvisation, be it designing user interface or crafting user experience storyline where content explores, native implores & visuals captures.

These three facets of content strategy not only requires most if not all the attention from a creative storyteller team for top notch content but also demands the need to educate the audiences in order to have them explore the collaterals to its potential.

A study of web references from business services companies like financial institutions clearly indicates that the content trend is intended via frill free content aiming to help entrepreneurs & start-ups build stronger businesses. 

Brands are clearly thriving on the fuel of high quality content standards offered in aesthetically correct contextual native advertising formats.

Smart content marketing examples for banking & investment related business portfolios is just limited to reacting financial news but to do it correctly and let it itself create the news. Content should be such that it creates value and builds trust to consequence long term interactions.

Interactive Advertising Bureau revealing that 66 per cent of ad agencies and 64 per cent of advertisers planned to spend money on native ads in the next six months.
The ads, which are designed to closely resemble editorial content, have come into criticism from editorial purists, but with the native ad business projected to grow 23 per cent this year

This inclination in the adoption trend for native content format is what triggering traditional publishers to open up with brand publishers to elevate the opportunities for financial services companies with appealing creative collaterals.
Spot the Native // Native in #Social, #Title, #SERP // from @blogantly for @blogs4bytes
Spot the Native // Native in #Social, #Title, #SERP from +Blogantly for +blogs4bytes 

Wednesday, 24 September 2014

#Mangalyaan Creates History! @ISRO’s #MarsMission Spacecraft Successfully Enters Martian Orbit

What 'bout Mars? India's rendezvous with red planet on September 24 2014 #plbkkt via #hshdsh
India's rendezvous with red planet on September 24 2014

We are all here alive & spaced and all so beautiful...

Dopes to Infinity by Monster Magnet on Grooveshark

This is India’s moment in history as the world watches the arrival of the Mars Orbiter Mission also known as Mangalyaan in the Martian orbit.

Curiosity Rover roving the red planet since 05 August 2012 welcomed the Indian deep space mission probe with the tweet:
Namaste, @MarsOrbiter! Congratulations to @ISRO and India's first interplanetary mission upon achieving Mars orbit.
#Mangalyaan Creates History! ISRO’s Mars Orbiter Spacecraft Successfully Enters Mars Orbit
Mangalyaan Space Probe
Without doubt, #Mangalyaan and a few other hashtags including #MissionMars, #IndiaAtMars & #MarsMission were the top trending topic in Twitter India!

Indian space program tryst with the red planet created history today by putting India on the world map of space exploration and becoming the first to have a successful Mars mission on debut. India is only the forth country in the world to put a satellite into Martian orbit ahead of China & Japan. 

Indian Space Research Organization or ISRO’s fast tracked Mars spacecraft was made in just 15 months at a cost of just Rs 450 crores ($67 million) making it perhaps the cheapest deep space mission ever. MAVEN – Mars Atmosphere and Volatile Evolution probe from the US which too successfully entered Martian orbit of 21 September 2014 is made at a whopping cost of $670 million.

Mangalyaan 300 day marathon covering 670 million kilometres cost about Rs 4 per person in India paving the way for faster, cheaper & possibly durable inter-planetary missions.

The Hollywood sci-fi blockbuster Gravity cost more than India’s maiden deep space probe Mangalyaan to give an idea on the enormity of the achievement achieved by the 1350 kilogram unmanned robotic satellite. Both America & Russian space agencies did not succeed with their maiden attempts to reach Mars making India the first country in the world to do so on its own steam in the first attempt.

#Mangalyaan // #MarsMission Cost Less Than Cost of Movie #Gravity //
India's Mars Mission Cost $67 million compared to MAVEN at $670 million
In 54 years with as many missions launched to the red planet only 21 have successfully made it to the Martian orbit. Mars Orbiter Mission or “MOM” will morph truly significant scientific missions while orbiting the Martian orbit using some sophisticated equipments and will probe to answer one of the most tantalising questions whether we are indeed alone in the Universe or not. The Mars Colour Camera (MCC) which is also revered as the “eye of the mission” will capture images & information about the surface features and composition of the Martian surface.

Here’s a first image captured by Mars Colour Camera (MCC) on-board #Mangalyaan released by @ISRO.
Tweet This!

Mangalyaan was hoisted using the Polar Satellite Launch Vehicle or PSLV on its 24th consecutively successful mission on 03 November 2013 from Sriharikota in Andhra Pradesh.

Here is the chronology of events that traces the journey of Mangalyaan which lasted over 300 days:

Nov 5, 2013: ISRO's PSLV C25 launches India's Mars Orbiter Mission from Sriharikota, Andhra Pradesh.

Nov 7, 2013: First Earth-bound manoeuvre performed.

Nov 8, 2013: Second Earth-bound manoeuvre performed.

Nov 9, 2013: Third Earth-bound manoeuvre performed.
Nov 11, 2013: Fourth Earth-bound manoeuvre performed.

Nov 12, 2013: Fifth Earth-bound manoeuvre performed.

Nov 16, 2013: Sixth Earth-bound manoeuvre performed.

Dec 1, 2013: MOM leaves Earth's orbit, Trans-Mars Injection performed.

Dec 4, 2013: MOM leaves Earth's Sphere of Influence of 9.25 lakh km radius.

Dec 11, 2013: First course correction manoeuvre performed on the spacecraft.

Jun 11, 2014: Second course correction manoeuvre executed.

Sep 22, 2014: MOM enters Mars' Gravitational Sphere of Influence; 440 Newton Liquid Apogee Motor test fired after over 300 days of dormancy; last trajectory correction manoeuvre performed.

Sep 24, 2014: MOM reaches the intended orbit around Mars, making India the first country in the world to have successfully launched its mission to the Red Planet on the very first attempt.

Stay updated with all the mission updates from the following:

A Martian Sunset...

#hshdsh Follow the conversation

Title: #Mangalyaan Creates History! @ISRO’s #MarsMission Spacecraft Successfully Enters Martian Orbit
Author: Pallab Kakoti // Bio
Published: 24 September 2014
Category: #RnDmRituals

Find me on Google+ or on Twitter

Extraction Point:

Wednesday, 17 September 2014

Tattoos in the Workplace! #The_Tattoo_Project by @KingDevil with @OtinFlewer

As the hour approaches twilight,
a consonant mind coruscating towards a T-Point,
Strolls through the day unwinding
Into the haven of good times amongst friends 
Crackles of unintended pun
And few dashes of wryly smiles illustrate a random thought of insinuations
As individuals stop to gather momentum
And finish the business of what’s ahead. 
Amidst theatrics, dusk fades into an oblivious darkness
And bestowed by the shadows around
As OtinFlewer enters T-Point
The Evenings begin! 

Tea Point Stories #T_Point Via #hshdsh with @OtinFlewer for @blogs4bytes by @KingDevil
Tea Point Stories by +King Devil via +Anuj Ravi 
The story goes on with an acquiescence that I have to scratch my way through the challenges that pose throughout the events of desires ravine; desires to be a “tatted man” like my man – @OtinFlewer. Tatted good, tatted desires fill! The undying thirst unquenched by an unfinished quest of a rockstar experience that could not be lived “yet” and sanctities of belief that tattoos have inspired throughout the pages of history.

Having a tattoo is like “I’m sure of everything I am”. From prince to princesses to priests & prisoners, tattoos have dwell on all. In fact it arguably is one of the oldest forms of art in documented history. Remnants of tattoo into an art form have evolved over the sweep of civilizations dating back to early tribal aborigines when scars in humans epitomized The Chieftain cult.

How it all did began // The Tattoo Story at #T_Point by @KingDevil with @OtinFlewer 
Tweet This!

Tattoos are distinguishing marks that are often related in weight of their acceptance or rejection of values in traditional Western or Japanese culture while modern conceptions are identical to traditional Tahitian tattoos because of their prominence in reflecting expressions of physical and social interactions within the cross sections of a society.

Elizabeth M Rapp in her Senior Thesis "Stigmatization or Decoration: Tattoo as Deviance, A Cross Cultural Study" brings to light the Iceman mummy discovery in 1991 concluding affirmations to the practice of tattooing in the “iceman” age and describing it as the art of placing ink under the skin to leave a permanent mark.

History of a Tattoo // Story of a Tatted Man by @KingDevil with @OtinFlewer //
History of a Tattoo // Story of a Tatted Man
History is evident of a range of tools found by archaeologists that were used for tattooing, excavations of tattooed mummies from different regions of the world and tattoo like marks found on statues to confirm that tattoos dates back to varying time periods including the likes of ancient Greeks and Romans.

Tattoos started with a scar. The Chieftain cult! Tweet This!

According to an archaeological discovery in an ancient cave in Spain, history of tattoos can be traced back to over 40,000 years when people used bone needles to scrape colour patterns in the skin. Centuries of evolutions later, today tattoo artists use small electric machines with sterilized needles to engrave tattoos and give you crafty body art forms for varying state of expressions.

The Tattoo Survey // Your Opinion Matters - Rock 'n' Enrol // #Tweet This! 

Tattoos in the workplace // #T_Point Stories Tweet This!
Back at Tea-Point having said all this, notion of the hour is about inhibition of a myth that the impression of Tattoos in the workplace can sometimes be attitude unprofessionally. Google this phrase and the answer will surprise that there is a notion about tattoos being deemed as an unintended slur that may implicate your professional stride further implicating scenarios for job seekers having to hide tattoos from the neck up.

Meaning of tattoos & their desired expressions or bold style statement may vary from person to person. Two people having similar tattoos may not necessarily intend the same meaning. For some it’s a memoir for someone significant in their life while some may intend tattoos as a reminder of a struggled past or where they came from, where they are and where they are heading! Many mark a tattoo as a sense of belief

What is unprofessional about tattoo? Tweet This!
Are #Tattoos Still a Taboo at Work // Story of a tatted man!
Are #Tattoos Still a Taboo// Story of a tatted man! 
Socially visible tattoo marks often draws negative attention, stereotyped and can even extend invitation for discrimination. Society eyes them as unequal, delinquents, gang hood, and so on. In fact many MNCs & organizations may not hire in case you are sporting a visible tattoo mark in your body.

How does the physical act of tattooing reflect individual adaptation to cultural beauty standards? People in cultures all around the world “judge a book by its cover,” and bodies, existing as they do in society, are one of the ways in which people classify those around them.

Regardless of its origin, the primary focus of modern tattoos is self-expression. Once seen as taboo in Western cultures, the stereotypes associated with tattoos are slowly being disbanded and now accepted. In the United States, Japan & Tahiti, Tattoos are said to be in a “renaissance period” and gaining wide spread popularity although at one point of history Western cultures deemed them as taboo.
If anything, tattoos are a modern adaptation of self-expression & the physical act of tattooing is a symbolism to freedom.
Tattoos Aren't Junk but an Art form! // #The_Tattoo_Project at
Tattoos Aren't Junk but an Art form! Tweet This!

Tattoo issues for employers depend largely on what kind & where the tattoo is sported by employees and certainly the law tends to support employer dress code/appearance policies. Moreover employers branding image must be regulated with consistency by retaining flexibility in creating rules for their policies.

Consider it this way, a concierge of a four-star hotel with large tattoos ok skulls & crossbones on the back of each hand will implicate scenarios that might concern the management compared to a dishwasher from the same hotel with the same tattoos due to lesser direct contact with the hotel’s customers.

A survey conducted by Pew Research Centre on the perception & implication of tattoos in the workplace offers the following interesting statistics:

You're the loaf of my life. What's unprofessional about Tattoo // @KingDevil with @OtinFlewer //
What's unprofessional about Tattoo
Nearly 40% of people who completed the survey between the ages of 18 and 29 have at least one tattoo;

12% have a visible tattoo that can be seen by their managers & colleagues during work hours;

76% respondents feel tattoos & particularly piercings can lessen the chances of being hired during an interview;

39% of those surveyed – believe employees with tattoos reflect poorly on their employers.

39% believe that employees with tattoos can poorly implicate the employers brand image. 

Approval of Tattoos in the Workplace // A Study by @KingDevil with @OtinFlewer for #T_Point //
Approval of Tattoos in the Workplace // A Study
Walmart, doesn’t allow facial piercings but they do allow tattoos provided they are not offensive. In case the tattoo is offensive then they must cover them cover up properly during work hours.

Book sellers Borders, view body art form including tattoos & piercings as something that makes employees interesting and is considered a positive.

Senior executives and other employees Form Motor Company are allowed to sport a tattoo with the only exception of refraining from piercings as that could lead to factory settings endangerment and/or worker safety.

California-based fish taco chain of restaurants allows employees to prance their tattoos in the restaurants as well as the corporate office.

So we have a survey where you are the actor. #The_Tattoo_Project Tweet This!

The Tattoo Survey // Rock n Enrol via #hshdsh by @kingDevil with @OtinFlewer //
The Tattoo Survey // Rock n Enrol 
Stage 1: You are in a board of meeting, one of the directors actually and have ............walked in with tattoo ......visible body mark .......will it inhibit implication that may influence balance of order?

Stage 2: You are in a family function with your uncle, aunts including distant relatives.... You decide to call in few of your friends too.... Most tatted men & women.... What are the inhibitions it a social stigma?

#hshdsh // Follow the conversation

Title: #T_Point Stories of Tattoos in the Workplace! @KingDevil with @OtinFlewer
Author: // Bio
Category: #RnDmRituals

Find me on Google+ or on Twitter

Monday, 8 September 2014

To @GrooveShark, Beacon the Splinter of Revolution! From @SonicRituals

Beacon the Splinter of Revolution! #plbkkt via #hshdsh at @SonicRituals
Beacon the Splinter of Revolution! +Sonic Rituals
 Pin It!
Seen down every path of dark road 
Just Breaking myself taking too much load 

Too many weights resting on my back 
Had to look between the folds just for what I lacked 

Climbed up a tree without any limbs 
And overlooked my life 'til the lights got dim

I saw no signs and no real true love 
No wheel to steer to the roof up above 

It’s almost an obligation to take a jibe at the apathy of indifference from in managing their artist profile data accuracy. Baffling to see the level of ignorance and then corresponding to what could be the trigger for their ill persistence in simply not moderating comment thread from their own users. 

Users are the breadwinners for every network, be it social, business or just plain casual! Then how can moderators or the hands behind the entity are posthumously corroding that it just aches to see the potential wasted. Here’s a classic example of Pentagram for instance & ingredient!

#Pentagram Artist Profile via +Sonic Rituals at +Grooveshark 

@SonicRituals at @grooveshark // #Pentagram Artist Profile via #RnDmRituals //!/profile/Pentagram/22247030
+Sonic Rituals at +Grooveshark // #Pentagram

 Pin It!
Part of push content strategy is to sponsor blog posts and let decipher the numeric of click through to measure improvement when design elements are tone personified for unique reverberation user experience design. Having said that one of my latest post wasn’t doing well and so thought about adding this new touch of song embed to profile some of my favourite music that played when I blogged. Since the initiation of music has & will always be rhythm divine, seldom has it failed to surprise the blazing armour of definitive sediments particle incitement and trigger blandishment. 

After Monster Magnet (#Brag_eh), its Pentagram – most famous as one of the pioneers of heavy metal – Source/Wiki; who are ceremoniously indoctrinating the reincarnation of classic vintage metal. What better I thought then classic Pentagram “Forever My Queen” for readers to groove as they pave their way to be the source of engagement.

Preview Next Post // The Tattoo Project 

And so be it and in no time I was on my profile, search for “Pentagram” and instantly delighted to find them enlisted. Unfortunately the plot thickens and blood if so be it if not appeal with a blog is enough to make the necessary headway for the relay of data accuracy & sincerity in indexing the spam free update of artist profile data. 

To be more precise, it was downright appalling to see them not only profile the wrong data linking the legendary gods of heavy metal with some sheep Indian band also by the same name with 100% intention and knowingly by expecting the seeding of controversy because of their dubious copied band name.

 Pin It!
The paroxysm of sarcasm gets blindingly seeming with the sneer of a personal agenda and so it is and it is that I hate Indian wannabe bands trying to gaga metal with a coarse hypocritical accent in sheer turbulence of meaningless growling. The Indian band also named Pentagram is simply the pit of sheep!

Having them in place of the real accurate Pentagram Official wiki link and then to see the comments thread on the Artist Profile page for the real prolific role in the underground metal scenes of the 1970s with comments from other users citing unhappiness and reporting that the information is not correct going unheeded. why be so ignorant then!
 Pin IYT!

Is it the lawsuit still hindering the progress and the potential growth you are ignoring to target even so when we hear amazing rumours of Twitter – acquisition. Yet heed forth with no intent in monitoring their own user database notion genuine user forums having the viral potential of seeding virality possessed by social networking is more accurately disturbing.

Sure Google can remove Instant search result suggestion for due to their infringement lawsuit pending in US courts that debates their authenticity & questioning their business legitimacy and impose sanctions on their survivability.

Does the cost of managing these labelling of even bigger hypocrites who opine P2P sharing to be deemed as illegal be understood as the seepage of indifference on the part of so much so that they don’t pay heed to their own community efforts in getting labelling & sorting the right data for the right artist profiles.

Once I read all the comments on the Pentagram Artist Profile in, it was almost apparent that I will be doing what you are reading if you are with me so far.

 Pin It!
The comment thread is flooded with suggestions; some dating almost a year back reporting that the artist profile data is not accurate, linked to the wrong band and further ignoring the community efforts to correct the information is bewitchingly conspiring. The ignorance is confidingly rude and insinuates the genuine urge to document the notion and help factor measures that are corrective to be relayed as benchmarks for the souvenir propagation of community driven campaigns aiming for a better closure of causes, campaigns & goals.    

Here’s a compilation of the comment thread along with my notion to correct what should be correct for the measure of user experience design for an interface as powerful as one the go music streaming and the appalling apathy of the people who runs it //

\\ evil be trusted never betrays but evil ignorant can get you doomed //
 Pin It!
My Comments //
This is no way Turkish music // Maybe can be folk Turkish Metal coz I don't know about Turkish // Sure do about metal and this is pure metal and nothing else but pure classic metal // vintage via #hshdsh

Steven Young
This is definetly the wrong bio, they're from Alexandria, VA which is my hometown so I'm a little insulted.
My reply to Steven Young
Don't be my man // rather let's head way and get the correct order for them // them lord of classic metal // Pentagram is for Pure metal and nothing else but Pure Classic Metal!

 Pin It!
Tom Morlock
wrong bio!!!
My reply to Tom Morlock
Totally // Worse seems Grooveshark folks just don't give sheep!

Doga Hatipoglu it is right one
My reply toDoga Hatipoglu
Pallab KakotiNo my man // this would be the right one // Now it's almost an obligation to quote these comment thread and power the notion //

Bharat Konka
Haha, Yeah Wrong Bio.
My reply to Bharat Konka
Hey Bharat // Guessing your from Bharat :) Cheers to metal bro!

Damn it grooveshark, wrong band. Get it right!
My reply to Skullsmasher
Wow it's almost disappointing to see the indifference from Grooveshark // they are just too deep in sheep!

Tom McMahon
My reply to Tom McMahon
Kudos to you for being the 2nd to notion the apathy of Grooveshark indifference // it's almost a year and they still don't give no sheep!

Rinil George
My reply to Rinil George
I say "Bravo" to beacon the splinter of revolution!

All that was intended in the first place was to embed the following words from Pentagram “Forever My Queen” vintage on one of my post Content. Engagement. Visibility. #plbkkt at +blogs4bytes 

I ran away with myself
I think I ran a little too far

And baby you're gonna be my queen
Cause the king always know just what he means

To @GrooveShark, Beacon the Splinter of Revolution! From @SonicRituals

To @GrooveShark, Beacon the Splinter of Revolution! From @SonicRituals

 Pin It!

#hshdsh // Follow the Conversation

Beacon the Splinter of Revolution! To @GroovShark, From +Sonic Rituals 
Pallab Kakoti | Author Bio
Published: 07 September 2014
Category: Metal Diary
Graphics Rebound from:

Find me on Google+ or on Twitter