Thursday, 8 May 2014

SEO in a Nutshell


SEO in a Nutshell // #plbkkt via #hshdsh
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Search engine optimization is the process of optimizing web page coding and content in the best possible way for search robots to cache websites for SERP (Search Engine Results Page) indexing. In simpler words, what is being said in a website is traceable & indexed by search engines based on relevant keywords from the website content so that the same is available to searchers searching for those keywords. How websites are ranked based on keywords between similar competitor sites is determined by search engine algorithm guidelines. The more a website meets these norms the better will be the site rankings.

How does SEO Work // #hshdsh
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SEO is broadly classified into two primary categories:
· On Page SEO
· Off Page SEO

On Page SEO is the process of developing the internal structure of a website by integrating the following:

· Page Titles
· Meta data Description & Keywords
· Alt tags for images
· Title tags for links
· H1- H6 tags to highlight webpage headlines
· Webpage or URL naming
· Schema Semantics

Off Page SEO is the process of propagating the reach of a website by calibrating the following:

· Web Page Submissions
· Directory Submissions
· SEO Bookmarking
· Link Building
· Social Media Calibration
· Hashtag Mentions

On Page SEO:
What differentiates between a good & mediocre website is the content feed available on a webpage and how the core topic of the webpage in the form of keywords are integrated across various sections of a website. Website content must be intriguing & incite interest in the reader to engage click through from organic SERP listings which are list of websites offered while performing a search. Rankings on top SERP listings are determined by search engine algorithm guidelines via search robots that crawl & cache websites for indexing. Therefore all depends on how the internal structure of a website is coded to meet algorithm norms backed by compelling content copy that is optimized with conversational keywords.

Search robots are programmed to relay a scoring pattern for the internal coding attributes of a webpage and sort them based on the content topics mentioned in the webpage. These internal coding sections include the page title, Meta data description & keywords, alt tags for the images, titles tags for the links, mention details of the linked page in the link title and H1 – H6 tags for headlines & sub headlines.
How to Write Page Titles & Description // #hshdsh
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How to Write Page Titles & Meta Data:
Mapping the core content topics or keywords from the webpage in the page title, Meta description & keywords is the primary forte for on page SEO. Each webpage should ideally discuss one primary keyword so that the robots are able to prioritize that topic and relay scores by optimizing each internal sections of the webpage. Keep page title between 55-60 characters as per the latest Google PageRank update, Meta description under 160 characters and 3-4 keywords including long tailed conversational query strings of the core keyword or page topic. Note that recent algorithm update have suggested the ineffectiveness of Meta data for keywords as an on page SEO attribute. Therefore little or no focus on the same is not going to hurt much!


For example, if the webpage is about social media marketing, here is how the page title, Meta description and keywords should be:

Title: Social Media Marketing by hshdshDGTL
Meta Description: Content curator and digital marketing strategist for optimizing social media marketing growth of social SEO signals to influence organic SERP listings.
Keywords: social media marketing for SEO, how to do social media marketing, tips & best practices for social media marketing

Refer to Google or Bing instant search feature to know the long tailed conversational query thread for the core page topic or keyword so that the content development strategy includes them across the internal sections of the webpage.

Page titles and Meta description are the two highly crucial attributes for on page SEO visibility to incite intent for click through rate (CTR). Optimizing the page content in a brief summary are the organic SERP listings visible to searchers that will inspire page engagement via high CTR. Try tools like Google StructuredData Testing Tool or www.seomofo.com/snippet-optimizer.html to optimize page title and description visibility before updating them on the webpage.

The following infographics gives an analytical purview of how page content topics are mentioned with optimized precision to attribute best organic rankings.
On Page SEO for Websites // #hshdsh
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Optimizing Images & Link Titles:
Once the page title, Meta description & long tailed conversational keywords are updated, focus on optimizing the various pictures used on the webpage. If the image visualizes the tips & best practices for social media marketing, name the image file as social-media-marketing and mention the alt tag of the image as “Social Media Marketing”. Pursue relative link title naming based on the topic or keyword of the linked page or the landing page. For example if the topic or keyword of the linked or landing page is discussing details on hashtag mentions, mention the link title as “How to create hashtag mentions?” in place of conventional forms like “Read More” or “Click here.”

Link titles, alt tags for images, image naming & URL naming are optimized for search robots to score favourably for organic rankings based on the core keyword or topic of the webpage of the landing page.
Optimizing Websites for Mobiles & Smartphone Devices // #hshdsh
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Mobile Searches Drives More Leads for Businesses // #hshdsh
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Optimizing Websites for Mobiles & Smartphone Devices:
Optimizing websites for mobile phones, Smartphone & devices is an essential prerequisite pursued by responsive designs that automatically adjust the webpage layout by detecting the device first and delivering the optimized content accordingly. Earlier websites feed were different for devices and defined by URLs. For mobile devices the URL feed was m.sitename.com or mobile.sitename.com and sitename.com or www.sitename.com for laptops & desktops. With responsive design, these multiple URL feeds are construed into singularity by just www.sitename.com

Schema Semantic Web:
Schemas are the next generation coding for websites that optimize coding structure of webpage for better readability by search engine bots. The objective of schema is to index website cache with targeted categorization for an organized organic web search visibility. Product ratings, reviews, testimonials are cached with optimized visibility in search results to influence targeted visibility and serving information at fewer clicks by the users.

Social media too are offering rich schema tagged content feed embeds to indicate the rising trend in the adoption of schema markup language for search engine optimized websites.
Why Use Schema for Websites // #hshdsh
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Off Page SEO:
Off page SEO is the calibrating process for the on page SEO attributes via white hat ethical techniques to influence social mentions of the webpage. Latest reports indicate the importance of social media signals also referred as Social Signals or Social SEO attributing scores for organic PageRank. By creating off page mentions of the core on page keyword or topic, webpage authority & page value is seeded to visibility & popularity.
SEO Off Page Social Signals // #hshdsh
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Hashtag Mentions for Off Page:
Hashtag Mentions for off page SEO from the on page keywords or topic adds value to the social updates and also automatically groups the interactions, updates & comments for social media indexing. Merge these social media indexing of hashtag mentions by authorizing Facebook & Twitter accounts to publish social unified updates. This way what is being said in one network grouped by hashtag mentions automatically groups & indexes the updates across other social media network.


Articles & Blog Feed Syndication:
Articles & blogs on related topics of the core on page SEO keywords or topic fuels off page SEO fire evolving over time for authoritative impressions form organic popularity to influence SERP rankings. Plus they attribute regular content feed to the core keyword mention of the webpage to influence opinions by publishing fresh content regularly.

Social Bookmarking for Off Page:
Social bookmarking is the process of storing websites & landing pages in the web so that the bookmarks or favourites are readily available for audiences. Creating social bookmarks for websites publishes the webpage content to targeted communities & wide range of users. SEO bookmarks for websites are easily shareable across social networks via social sharing buttons with the objective to build authoritative listings of the webpage topics or keywords.

The best way to test SEO scores of a webpage from the perspective of a search engine robot is by installing Lynxtext based web browser & optimizing the website accordingly. It helps determine the way search engine robots and web crawlers see a website. Refer to the attached screenshot of Google.com on Lynx web browser to fathom its workability:
Google.com on Lynx Text-based Web Browser // #hshdsh
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Using text-only web browser Lynx to visit some of today’s top websites gives a good picture on how lynx web browsers work and how to go about optimizing a website around it.

Here’s how Rand Fishkin builds a perfectly optimized page – AVisual Guide to Keyword Targeting and On-page SEO
Elements of an Optimized Page

Weighting of Thematic Clusters of Ranking Factors in Google

Features that Correlate with Higher Rankings on Google
The “Perfectly Optimized” Page

#plbkkt // follow the conversation


Title: SEO in a Nutshell
By: | Author Bio
Category: SEO
Published:
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