Search Case Studies by Pallab

Wednesday, 31 December 2014

Between days of a year that was and hours of a year that's left! #Adieu2014

Art had its moment this month but music sure had a feast. Dark & blistered from the constant fret scratching intended for melody but could be otherwise as well. Here's evidence to set pace:

Scars - Relativity via +Sonic Rituals 

It's been a high month. Perfect setting for gala end to a year gone and one we embark. India Graffiti Run was surely high point although it was intended with Digital Marketing Growth Hack Sessions along sidelines of graffiti exhibition at Cafe Musart - my favourite after work joint to wind up a long tiring day at work.

Other than music & graffiti, bad attitude backed with startling revelations also rued the month of December. Intent was their like I mentioned via #Pallab_in stories "Colours of Life Amidst Digital Theatrics" but intentions around were unintended. Lately I'm guilty of overusing few words!

I had my moments to be honest. Opportunities were played well and purpose driven objectives saw the light of possibilities. Cliché!

From job front, for love of bread, they had their moments too! Website will finally go live and powered in-house CPL (cost per lead) campaigns atop outsourced numbers.  

Online ads on driven by cookie saved browser sessions targeted for mutual benefit served well to instil confidence.

So the next time you are incited to buy something online, try remember what colour of buy button played on your final decision to buy!

Friday, 28 November 2014

"additively drugged by freebies" ....!!

Two Curios Cases of Digital Artwork Patronage – @Neonmob VS @Curioos via #Pallab_BlogSpot

"additively drugged by freebies" ....!! #Pallab_BlogSpot via #Pallab_in Stories on #DigitalArt //
"additively drugged by freebies" ....!!
 Pin It!

And not one common factor......
Two curious cases of digital art patronage, each equally riveting & addictive but with a common connection – Chris Messina other than classy, creative & appealing digital artwork that they parlay!

Enter “Chris Messina”!

Back then, he was working with Google when he tweeted about prefixing the bar code “#” on words & topics to group them within & across social media platforms like Twitter.

While going through his search results, I got to know about where he worked briefly after quitting Google.
Sure next thing I wanted to know was more about “” who had something unique to incite his intent for association after his huge prowess with overwhelming success as “one” who gave us the hashtag!
One thing led to many other and on flip side I ended additively drugged by freebies to open digital arts from various collections. Each further includes groups of classifications categorized by rarity created with lots of love, passion, flair & satisfaction. Collect up to 6 freebies every 24 hour (careful don’t forget to use them every 24 hours as they do not get carried forward) hence you end up additively logged in every twenty four hours at least once to collect joys of daily freebies one more time!
First time was when we heard about freebies first time....

So what’s the big deal.....? is where it all started although critics will say has been there for a long time now. is the latest inclusion and must I mention that I was looking for a worthy alternative to every since I stumbled with them while following Chris Messina’s appeasement story to doctrine the synopsis of hashtag grouping.
It started early this year when much after half of the world realised about marketability & branding persona of hashtag mentions for business promotions. So fascinated I was with this discovery & possibilities hashtags offer for marketing across social media networks that I had to know who thought about this at the first place.
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Not much other than sheer joy, exceptional artwork & preposterous creativity in bytes richer than Technicolor sharper than HD. Neonmob my friend.... Not gonna lie, @neonmob is pretty addicting
That will be part of brag & boost....

I don’t remember when was the last time I asking for favours so shamelessly!

“Please do me a favour ....going to send you an email invitation actually..... Do click on it and sign up to create an account”
I would shamelessly endorse to friends, colleagues & of course family often further ending it with
“Please do that as a favour for me!”

On the flip side, between hashtag, Chris Messina & big deal was a newer me embodied with redefined perspective via collateral of blog to create space for random bragging.
 Pin It!
One Page UI + Site Audit + Custom Hashtag = Pay With a Tweet

The uses of hashtags, knowing how to use them and knowing who uses them help.

When you click on a hashtag, you come across news feeds related to the topic.

Twitter Hashtags allow people to search tweets that have a common topic...

Market research is a prerequisite for online marketers to improve selling.

Hashtag Signatures = Hashtag Menus = Do Follow

"additively drugged by freebies" ....!!
Pallab Kakoti | Author Bio
Published: 28 November 2014
Category: Digital Artwork
Graphics Rebound from:

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Tuesday, 28 October 2014

Story of a Click - #StoryOfAClick via #Pallab_BlogSpot for @blogs4bytes

Capture, Random!

“Clause of Silence” by Anuj Ravi on #AmazonIN via Google ads on

Recently published a post on tattoo perception in corporate world, not only corporate but deemed as social stigma & deviant by different cultures across globe. 

After posting it live via #Pallab_IN I came across FB page based on the book. That’s when I realized that I missed an opportunity to #brag_eh about Otin Flewer Studios // Tattoos& Artwork.

Next moment I was on to search for “Clause of Silence”, thanks to intuitive suggestions I was on the landing page to purchase the paperback edition here //

Story of a Click - #StoryOfAClick via #Pallab_BlogSpot for @blogs4bytes
I remember clicking on it and saving it on my Amazon account wish list. That was that!

Today while checking click through numbers for #Pallab_IN posts, I purposefully clicked on signature footer attached to most of my posts online linked to my portfolio website

Out of curiosity & fascination of having genuine access to all Google features, I added ad feed delivery on landing page pointing for domain

So as I was scrolling down the page what I captured next was an ad listing automated by based on information saved about my visit and following steps:
  1. Lands of Amazon homepage
  2. Search “Clause of Silence”
  3. Clicked on the relevant listing to buy paperback edition
  4. Requested to Login
  5. Added to My Wish List from Amazon account dashboard
Initially I thought this must be “Cookies” triggering “re-marketing” from Adwords. But it wasn’t to be.
It was a case of profiling my visit from a particular IP and then saving the steps visited thereafter including activities recorded from my Amazon account dashboard.

My visit was automatically saved to profile & indicate some of the following scenarios:
  • Search for “Clause of Silence”
  • Clicked on Top Listing suggested by Amazon Search
  • Logged into Amazon account
  • Added book listing item to “My Wish List”
Of all the visits that Amazon bots track for each visits on their homepage portal, this must be one of the easiest for the bots to profile that “Visitor from IP wants to buy book”.

What I don’t understand here is how or why specifically Google delivered this particular ad in form of a native banner format on my portfolio homepage. 

Why wasn’t I shown this ad listing for “Clause of Silence” paperback edition by Amazon via Google display ads on other websites that I visited throughout the day. 

Is it sheer coincidence that suggested paperback book listing was random?  via // 

Am I getting tracked by both Google & Amazon unintended but gravely inappropriate otherwise?

Tracked to indicate what I search & visit in disguise of saving web search history on Google for greater realization & profiling what I am most likely intend to buy in future.

Is this data transferred too to display ad partners Amazon by Google who are one top priority customer on Adwords?


#SocialMediaMarketing Report from #India for #October2014 via #Pallab_BlogSpot
Data indicating what I tweet, update & mention socially on web including conversations with friends, family, business & colleagues. Amazon Adwords handlers are served with an array of information in form of visitor visit data analysis & most importantly factors that correlates my social quotients & connections.

I am browsing via an incognito or private browser to access my homepage UI and not logged in to Amazon at this particular moment. Then how have they shared this directly targeted advertisement push needs retrospection.

Earlier there was this satisfaction that deleting cookies is the end of the story for the browsing session. This to instil confidence that I am not getting tracked by “Cookies” that triggers re-marketing persuasive advertisements prone to “What might be of my interest”!

That satisfaction has disappeared for moment until I understand how Google was able to serve an ad feed banner advertisement on my homepage UI for book I searched few days back via

Do I take it as a sheer coincidence that suggested paperback book listing was a random coincident?

I certainly for one do not buy that! What about you?

Mast likely scenario include theory that data is shared to Google display ads partner via Analytics tracking for an automated Adwords ads to be triggered by Amazon bots delivered via my AdSense.

So after many deliberations here are the final set of actions deliberated by Amazon Adwords –
Amazon has some automated set of actions defined for user experiences of account holders based on their activity that include saving items under “My Wish List”. 

Every time Amazon system detects such user experience event, it sends an automated “Create ad” instruction to Amazon Adwords. 

Instruction is to show saved wish list items to users activities across web via Adsense partner websites. 

In case if these partner websites includes your website you are not expected to click on your own ads even if that leads to your wish list item on Amazon.

#Pallab_BlogSpot Fb - Tw - G+

Title: Story of a Click - #StoryOfAClick via #Pallab_BlogSpot for @blogs4bytes 
Author: Pallab Kakoti // Bio
Published: 28 October 2014
Category: Targeted Cost Per Click Campaigns

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Monday, 27 October 2014

#Go_Native - The Rise of #NativeAds and The Fall of #BannerAds

#Go_Native - The Rise of #NativeAds and The Fall of #BannerAds // via #Pallab_BlogSpot


The Rise & Rise of Native Advertising: 
Story so far.....

Native Advertising – The Story So Far.... via #Pallab_BlogSpot on #NativeAds // #go_native


What’s with native ads & how to interpret it’s usage that parlances conceivable notions to mislead users into committing an action in form of a click where user's intended click through intent was incited by editorial content feed matching UI & UX aesthetics.


Native Advertising Formats....

Social Media Pundits fashion native advertising formats over traditional banner types to boost engagement & incite user intent for better conversions from click through. 

What are native ads, how to differentiate native & traditional banner ads, how native ads improve visitor engagement by creating scope for higher brand recall value compared to banner advertisement and what does the future of native advertising holds? 


Native ads commits an action in form of a click where user’s intended click through intent incited by editorial content feed that matches homepage or website UI & UX aesthetics. 


Plant Native Seed Influence on your Content Strategy and boost targeted engagement as it starts to grow! 


Social engagement empowers your native content strategy to bear the fruit by of brand lift & purchase intent. 



Native content feed is inspired by constant ideation to excel targeted engagement. 


Native Content Feed design is based on analysing user activity to deliver matching contextual advertisements. 


Be Seen, Be Shared & Be Driven in the ambit of native content storytelling collaterals. 


More views, more relevancy & more brand lift intensifies native advertising formats compared to traditional banner ads. 


Native State of Affairs for 2014 harnesses widespread adoption for brands & publishers across web. 


Native advertising makes content collaboration easy, efficient & effectual. 



Native advertisers power interactive content feed across multiple devices including desktops, laptops, mobiles & smart devices. #Pallab_Slides on #Go_Native


Native Advertising Pundits estimate widespread adoption that will eventually replace traditional typical banner advertisements. #Pallab_Slides on #Go_Native


Amazon, Apple, Buzzfeed, Coke, Red Bull, Starbucks are few brands who have successfully deployed native advertising strategies. #Pallab_Slides on #Go_Native


Native Advertising Landscape range from varying creative collaterals like sponsored images, posts, videos to listings, playlist, In-App & In-Game. #Pallab_Slides on #Go_Native


Native advertisements has been successful for both brands & consumers and is a driving factor that has boosted its adoption. #Pallab_Slides on #Go_Native


Native Advertising strategies incorporate 4A’s of User Engagement. Aware, Activated, Addicted & Amplified. #Pallab_Slides on #Go_Native


Key performance indicators & social analytics integration further reassembles comprehensive analysis for native ads. #Pallab_Slides on #Go_Native
Native advertising helps brands connect better & interact faster with an engaged audience by seeding branded content feed to match the in-stream editorial feel of homepage UIs.

Think of a homepage burnout style banner with categorization in unique font disclosure in place of a canny persistent banner intending to mislead for conversions. Content design elevates user experience for engagement that eventually fuels  intent.

It certainly isn't rocket science and starts a sowing the seed of a hand selected group of trusted brand influencers to craft compelling native storytelling content line promoting an exciting & unique offer.

Water well as sown seeds of native storyline starts to grow. Reap dividends of seeding, “influencing” & “inciting” efforts via social media by integrating relevant editorial feed to replace obtrusive banners & irritating “roll over” or “expand to play” advertising visuals. 

Likeliest occurrences & recurrences transpired by seeding & growth of native advertising intent will eventually bear fruits. 

Thanks to “buzz marketing” messages driven in the fast lane of brand engagements for conversions and synthesis of a loyal consumer forum.

Banners Envy Native Ads Pride....
Native ads are seen more frequently by consumers and also looked at more than website editorial content compared to banner ads. 
What additionally it does is elevate branding perspectives for advertiser by lifting consumer percentage of brand favourability. 
Native advertisements creative are more likely to be shared by visitors compared to banner ads.  
Elevation of consumer engagement instilled by brand lift improves percentage of purchase intent. 
Consumers browsing sessions are more prone towards conversions for being able to “personally identifiable with” brands after viewing native advertising contents.
Native Ads Rise Banners Downfall.....
Native Advertising generates 82% brand lift!

  • 34% of publishers are more likely to adopt native advertising.
  • 53% Higher Purchase Intent is Powered by Native Ads.
  • 53% Native advertisements are viewed more than banner ads.
  • 32% Users say they will share a native ad to friends & family.
  • 12.6% Increase in native ads for 2013 compared to 2012.
Native State of Affairs 2014

Inroads of social networking & mobility technology in our lives create demand for intelligent audience targeted campaign content storyline to empower higher brand engagement.

Campaign storyline native in display matching editorial environment of brand websites drives better engagement from today’s tech savvy & informed audiences.

Entertainment is the key to boost online advertisements where expectancy is more towards an informative, intuitive & intriguing native content storylines empowered by easy interaction features with brands within advertorial framework.

Inspire Ideate Content Design

Hash Dash Digital Studios

Start by creating a writer marketplace to give access to professional writers, influencers & experts. Once writers are selected, allocate specific content storyline design requirements categorized by keywords that matches editorial environment. This process will create a database of non plagiarized original content copy that is further scored for readability & SEO.

Categorization of assignments based on keywords & short phrases ensures contextual matching by placing content copy on semantically similar websites pages. 

Collaborator websites are profiled on real time to trigger an ad request based on content copy that users are reading. 

Targeted native advertisements in editorial format are delivered to ad request based on collaborator content profiling based on pre-defined categories after content relevancy comparisons via an In-built semantic engine.

#Go_Native - Fb - Tw - G+

Title: #Go_Native - The Rise of #NativeAds and The Fall of #BannerAds 
Compiled By: Pallab Kakoti // Bio
Published:  20 October 2014
Category: Native Advertising

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Tuesday, 21 October 2014

The Next Big Thing is not Facebook never was Yahoo and can never be Google+

Your business grow through the power of happy customers review // #Hash_Dash via @blogs4bytes is where you converge //
#Hash_Dash via +blogs4bytes is where you converge!
We are no expert to really predict such an exorbitant claim but if we look back down the pages of yesteryear the pattern defines the prediction. Some years back we were hooked to Yahoo like it’s the next big thing and sure it was until Google, FB, Twitter & other such platforms happened. // One Page Responsive UI Designers
Today Yahoo itself seems clueless to what seems to be their core offerings. 

Is it Yahoo Mail, Yahoo Answers, My Yahoo or the rich content syndication that seems to be their primary forte lately? 

Yes as a brand they have evolved and moved on to get adapted to the growing demands & evolution of web interfaces.

But the fundamentals of their services seem to have taken a beating with the evolution of social networking. 

Evolution of your time on the Web // #TheNextBigThing by #Pallab via @blogs4bytes -

Recent developments by Yahoo include replacing mobile banner ads with native advertising indicates their willingness to adopt evolved ploys for coherent marketability trends. 

But where is the uniqueness & forwardness in their approach to offer something exciting.

Facebook, Twitter & Google then dominated the web world and still do. 

The recent acquisition of WhatsApp by Facebook is purely inclined for the phenomenal growth of WhatsApp’s user base. 

Google wants to be the one brand that offers just about everything available in the web ranging from emailing to social networking and much more.

Twitter too has evolved with time from being a simple intuitive platform that was meant to share everyday moments from minute details to detailed agendas. 

  • Amazon 1994
  • Yahoo 1995  
  • EBay 1998
  • Google 1998 
  • In 2003
  • FB 2004
  • Twitter 2006
  • Slideshare 2006
  • Google+ 2011
The likes of LinkedIn, Slideshare, Pinterest, Google+ all very much under the ambit of social networking.

Today we have a host of tools available in the social media marketing domain that collects data feed from various social networking channels and unifying the collated feed into one integrated web platform account. 

There have been many attempts by leading brands to offer such a unified homepage that collates data sources from users various web accounts.

#Pallab_Blogger via @blogs4bytes The next big thing is an intuitive platform of social conversations unified into one window / browser / app. //
iGoogle (discontinued), My Yahoo, Netvibes, Protopage, Startific, Startme, Symbaloo are some of the leading web service providers that offers personalized homepage. User can easily create an account to any of these platforms and customize the homepage content & layout to their liking.

Data feed are connected using API services from various networks so that the user can personalize the content based on their professional or creative persona. The objective clearly is to unify the most used web interfaces and access them all from one platform for an easier & comprehensive management.

However much of these services could muster enough steam to propel its engine towards web domination and slowly but surely the dark clouds loomed over each of these prototypes. Some sustained the bad weather and moved on while others were hit by closures & refurbished marketing forwardness to counter the demands of technological & web evolution.

Therefore having said all this, the question comes to what is the next big thing then?

Today social conversations from both the personal & professional domain are the fabric that weaves internet users across the web. 

Widgets, Browser extensions, Plug-in, Mobile/Smartphone applications & intuitive web interfaces are fast trending the internet user’s topography.

Social conversations include comments, status updates & timelines from FB profile/page, G+ profile/page & Tweets trends where mentions or topics can be grouped using hashtags. 

Professional updates & activities form the basis across platforms like LinkedIn & Slideshare. 

Pinterest has evolved into a major attribute for visual marketing elements to enhance online shopping triggers by bookmarking product pages or URL feeds. 

It has also largely attributed in the evolution of visual storytelling trends that captures user’s engagement intent better compared to text based interfaces.

Similar services are already offered by a handful of providers for business purposes primarily with advanced features under paid model. 

From unified communications for businesses, unified social conversations

The next big thing is an intuitive platform of social conversations unified into one window / browser / app.

One Interface that collates all that you say & do across web including social media brought under one unified platform is the bee in the wannabe! 

Until someone explores this possibility, here's some other action to get going for now!  

#GooglePlus Authority Even Without #GoogleAuthority by #Pallab_Blogger for @blogs4bytes

#GooglePlus Authority Even Without #GoogleAuthority by #Pallab_Blogger for @blogs4bytes //
How To Boost Google+ followers?

Complete your Google+ Profile 
Share good visuals using a combination of enticing texts on your posts 
Propagate good content from your blog & website 
Add the Google+ button on the website & blog 
Add the Google+ badge wherever possible & applicable 
Make meaningful comments but no excessive use of back links 
Engage with Google+ Communities 
Participate on Hangout for like-minded discussions 
Identify popular hashtags related to interest & use them on updates 
Create & promote your Google+ Page 
Follow like-minded Google+ profiles & pages and review & follow blog on

#Pallab_BlogSpot FB :: TW :: G+ for +blogs4bytes

#hshdsh is now #hash_dash :: FB :: G+ :: TW // Follow the conversation. 

#GooglePlus Authority Even Without #GoogleAuthority by #Pallab_Blogger for @blogs4bytes

Republished from the original post dated 02 January 2014 "How to Increase Google Plus Followers?"

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