Pallab Kakoti

Hashtag Benefits The uses of hashtags, knowing how to use them and knowing who uses them are questions that have answers to drive deeper than just the synopsis of hashtag marketing.   It can serve as an elemental career choice for many, particularly from the publication industry that are thriving on the wave of content rich editorial ad feeds broadly summed as native advertising redefines the need to endure & understand hashtag URLs for marketing.  Click through from traditional banner ads are dipping to a mere 0.23% in August 2013 affirms the need to serve sponsored stories that matches website’s form & structure. The creative use of these ad spaces that has a higher percentage of been seen & engaged with drive the need to furbish hashtag URLs where opinions, reviews & trend topics play hard & fast ball with the audiences.  The objective, know what consumers are talking about brands & deliver better campaigns with the analysed data. Other than bu...

Creating the perfect #HashtagURLsForMarketing to drive social media conversations form opinions that eventually leads in the successful closure of a sale is a process that needs careful planning & implementation. The push for #HashtagURLs as neo marketing conversion channels is clearly on the rise with the usability of hashtags across premier social networking platforms like Facebook, Twitter, Tumblr and Google+. The evolution of mobile devices has allowed consumers to connect with hashtags from almost anywhere as they glue on to social media conversations via status updates, comments, posts & tweets. These trending factors in favour of #HashtagURLsForMarketing foresee the rise in its demands from top brands. Social media marketers must get themselves adapted to the delivery of hashtag URL marketing as triggers for successful marketing conversions. The purpose is therefore to understand the basic rules while creating the perfect hashtag URLs before initiating any steps to r...

#Go_native Native Video Advertising Any paid placement of a video ad such that it slides into the natural, or native, user experience on a site is what Facebook markets ad mediums like promoted videos, promoted stories and Twitter with promoted tweets. Native Advertising Statistics   from Pallab Kakoti Quantify visual interest and brand boost to adopt native ads by top brands compared to traditional display ads. Why brands prefer native ads & how industry stats testify its reputation.   Appeals Visually Driven An insight into the rise in the popularity of native video ads, the demands that are channel the trend and the social media conversation strategists who channel the medium of native advertising – in-stream editorial feeds that matches the site aesthetics. # Colors _ of _ Native // # go _ native The embedded slides elaborate the trending parameters and primarily cover: Native Ads Vs Banner Ads Native Advertising Examples Native Video Ads Popularity Native Advert...

Native Ads Drives Higher Engagement // #hshdsh +blogs4bytes What is native ads? Hashtag #hshdsh for more With the transition in marketing dynamics from the evolution of pop up banner ads to pre- roll ads, the returns from these interruption ads is on the decline. Banner ad click through rate has dipped from 9% in 2000 to .20% in 2012. The need to evolve from these challenges & improve consumer engagement by delivering the right contextual ads based on the feed, form & function of the site is what native advertising is all about. Online ads based on the content on a website are one of the best examples of native advertising, wherein the ad medium closely follow the structure & purpose of the environment to drive user engagement. Be a storyteller and not a salesman // #hshdsh for more The need of the hour for social media marketers representing brands is to interact with the consumers & engage with them across the social media spectrum define native advertising prerogati...

Hashtag URLs for Marketing Actionable Hashtags for Marketing Conversions  In the strife for hashtag promotions for marketing conversion to meet desired goals of brand building via the virality of social mentions, “hashtags are the new URL” when we wish to use them as a start up point to close a buy circle by letting consumers form an opinion or otherwise share their interest in products & marketing promotions across social networking domains.   Marketers are increasingly getting hooked to social media to engage audiences and let them express an interest in that content or product. The context for social media marketers is to glue the conversational trend on a topic that has the ability to bring in a conversion opportunity.   Rules to create a good Hashtag URL The hype of social commerce as the “the next big thing” in eCommerce has failed to lived up to its expectation. To counter this mindset, the buying & selling of marketable objectives are made ...

Using Facebook hashtags (#Tags) for social media marketing campaigns is an essential branding proposition that also elevates targeted reach for social updates & sponsored content.  Finding the right hashtag for social media propagation is therefore the key in making the most out of Facebook #Tags. Though it may not be as popular & widely used compared to Google+ or Twitter, Facebook #Tags and knowing how & when to use them will greatly boost branding probability for the FB audience.  How to use Facebook Hashtags // #Tags via hshdsh.com Facebook defines #Tags (Hashtags) as click-able links in a user’s personal Timeline or page post which are actually topics and phrases about one’s interest.  When you click on a hashtag, you come across news feeds related to the topic by using the search bar at the top of any page on Facebook. However who can see your hashtag actually depending on where you have posted the topic.  Facebook says that if you share a post wit...

How to do Mobile SEO Search engine optimization for the mobile version of your website is an important objective for any business brand with the rise in the usability of mobile, tablet or Smartphone devices. Prior to the development of a mobile search engine optimized website, one must know how the users are going to find your site through search and how they will navigate across your site. Google analytics will give you a good direction in this regard by letting you sum up data for: Mobile Traffic Volume Mobile Search Keywords Top Organic Mobile Traffic Pages Segmenting your mobile traffic data to analyse how your audiences are accessing your site and optimizing your site for any & all mobile, tablet or Smartphone devices will help you good in designing your mobile site.   The Mobile SEO Process Responsive Design Mobile SEO for your website is all about offering a unique user experience & knowing which mobile browsers are rendering your pages across multiple devices defin...