Pallab Kakoti

Recommended Read: Hashtags for Social Media Strategy The rise is imminent & the impact resonant. Yahoo announces native ads to replace mobile banners & the the domino effect of hashtag marketing intensify. The scope for social media conversations to trend with the editorial news-feeds across Yahoo and other online news agencies & publication websites. Create good advertising text copies sync with #hashtags to target viewer interest & convert them into engagements by channelling click through from the #hashtags to a social media conversation page. Recommended Read: Hashtags for Business These social media landing pages enabled for easy conversations tagged with #hashtags are the new landing pages that are more dynamic & responsive because of their ability to trend virality. Marketers can profile visitor behavioural patterns to influence engagement intent and deliver higher social conversations. Latest digital marketing reports testify likeability for native advertis...

Social Media Market Research As a business owner, reaching the right targeted audience and analysing what you are doing to optimize the engagement levels of your consumers across social media are measures that needs constant assessment from time to time. Integrating ways to form an opinion building exercise that turns “likes” into purchases by means of social mentions and assessing measures to improve consumer activity across social networks for brands is a must for social media marketers. Strategizing changes in online platforms using A/B testing or multivariate testing and measuring social media metrics to leverage the act of persuasion using a combination of rich visual formats with insightful texts that triggers the user’s intent to click on social stories is the balance that marketers look for today. The credibility is in knowing what consumers are looking for and building a relationship that confluences their needs requires effective social selling strategies , especially for B2...

How you sell makes it sweet  +blogs4bytes Nothing is too Spicy to sell // How you sell it makes it sweet! click to tweet The use of social media platforms by sales people to generate leads and convert them into successful B2B conversions to generate revenue is summed as the concept of social selling. It’s an approach that leverage the use of various social media tools to filter targeted information based on locations, business verticals & social media profiles.  The process enables sales professionals to post social updates, tweets & messages on the social media domain from their personal accounts to build their credibility as industry experts. Today’s B2B social media landscape ensembles Facebook, Twitter, LinkedIn, Google+ and YouTube. The approach for social selling across these platforms requires individual attention in order to nurture successful B2B social media conversions. Nurture Social Media Connections for Active Conversions!   click t...