How to be certain that your digital media plan is the ultimate one?
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| Digital Media Marketing by ZETA |
Digital Media Marketing is in the crossroads of innovation and the emergence of new found technological advancement will only make it better. The sooner we gear forward the stereotype of obliviousness the more commanding would become our scale-ability for improvement.
The choice of evolving with the demands of adaptability to be pioneers of the digital domain is a fast changing sphere of charismatic brilliance. The aptness of convergence can score the emergence of humility as we tender the branches within a 5 dimensional projection and on the other side of the curve lies the Kingdom of Digital Re-marketing.
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| How to be certain that your digital media plan is the ultimate one? |
Social Media Optimization
Daily
Reply to incoming messages and constantly keep improving interaction rate
Check and create alerts for brand mentions from an influencer, follower or random visitor and respond appropriately as needed
Monitor for non tagged mentions on related keywords for a spam free persona or browsing traction
Inculcate awareness persona to keep an aging eye on latest trending topics for ideal engagement
Scheduling posts according to effective times of day:
- 6-10 times daily for Twitter
- 1-2 times daily for Facebook
- 1-2 times daily for WordPress
- 1-3 times daily for Instagram
- Update Instagram Story
- 1 time daily for LinkedIn
Stay focused on capturing reviews on products and services to create upcoming stories or posts
Ensure you and/or the team is working on original content channels like blogs, videos, podcasts, etc.
Be observant about all competitor activities, traction or platforms for ideas and storytelling
Participate with active followers and fans by frequenting comments & forum engagements
Weekly
Connect with influencers with breaching their space yet intrigue them into following you.
Evaluate traction from analytics and adjust scheduling as you stay at aware on latest topics
Measure weekly goals for engagement, consistency, and growth for all forms of visitor activities
Strategize on new & updated trends by engaging and evolving the rise of 2.0 behaviour
If paid ads are applicable or used keep checking analytics on ad performance and optimization
Monthly
Check analytics for all platforms and consider needed adjustments to scheduling, topics
Research and try a new strategy each month; flag for follow-up analytics
Set goals and reminders for the next month
Quarterly
Review analytics quarterly and consider needed adjustment to scheduling, topics
Consider strategy changes for paid and organic audiences
Review new strategies—integrate winning attempts and discard those that didn’t get results
Annually
Review analytics annually and consider needed adjustment to scheduling, topics
Consider strategy changes for paid and organic audiences
Consider brand messaging and adjust as needed
Research platform development, growth, losses
Tailoring Digital Media Plan
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| Hash Dash Digital |
Establish Foundation
Media Brief –
Based on the website and social networking profiles, we analyse content & create shareable schedules
Objectives –
Marketing, Communication, Media to layout the granular marketing aspects
Identification of Research & Tools–
Dashboards that will be used in order to parley and services and scope of improvements
Assess Key Drivers
Target Audience Strategy –
Based on discussions, we will ascertain the target audiences and rollout different marketing goals for varying audiences.
Competitive Analysis –
Based on client feedback and our own research we will shortlist the immediate competitors to analyse how different the proposed marketing plan is with respect to products, price and audience.
Media Marketplace Assessment –
Investigate and propose all available online & offline marketing set ups that can be utilized for long term goals.
Create
Strategies & Tactics –
Landing pages, Micro Sites, Optimized Social Stories, Blog, Press Releases
Allocate & Optimize –
Social Sharing Calendar that will be release for approval prior to being published
Evaluate Trade-offs –
Define objectives and understand how the client would wish to communicate with other selling & social dashboards that are related to the product & service design
Address Contingencies –
Foresee actionable plans and compile schedule of planned activities that will help minimize or counter avoidable recursions
Communicate Recommendations –
If any avoidable recursions undermine growth plans, we closely monitor all cope of improvements once again in order to ensure that primary goal to achieve the planned milestones are unaffected.
Measure & Learn
Assess Performance –
Continuous assessments of planned schedules on a daily, monthly, quarterly and annual format to ensure all levels of performance are analysed for the long run.
Accountability –
How we take actions of shortfalls resulting for unclear content, product design, landing or marketing scope and make continuous assessment based planners to improve primary goals.
Feedback loop –
Open to any improvement analysis in order to ensure that the primary expectations are at par
How to Measure Performance?
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| www.hshdsh.com |
Reach
Articulated as a measurement, reach is the number of entities (or backgrounds) to expose the product to through media scheduled over a period of time.
Frequency
Using specific medium/network/channel, how many times, on average, should the individuals in the target audience be exposed to the advertising message? It takes an average of three or more exposures to an advertising message before consumers take action.
Cost per thousand
How much will it cost to reach a thousand prospective customers (a method used in comparing print media)? To determine a publication's cost per thousand, also known as CPM, divide the cost of the advertising by the publication's circulation in thousands.
Cost per point
How much will it cost to buy one rating point of your target audience, a method used in comparing broadcast media? One rating point equals 1 percent of the target audience. Divide the cost of the schedule being considered by the number of rating points it delivers.
Impact
Does the medium in question offer full opportunities for appealing to the appropriate senses, such as sight and hearing, in its graphic design and production quality?
Selectivity
To what degree can the message be restricted to those people who are known to be the most logical prospects?
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For a detailed understanding of the attributes discussed above and how we plan to incorporate these aspects with regards to your products & services, feel free to mail pallab@hshdsh.com and schedule an online meeting
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