Pallab Kakoti

Recommended Read: Hashtags for Social Media Strategy The rise is imminent & the impact resonant. Yahoo announces native ads to replace mobile banners & the the domino effect of hashtag marketing intensify. The scope for social media conversations to trend with the editorial news-feeds across Yahoo and other online news agencies & publication websites. Create good advertising text copies sync with #hashtags to target viewer interest & convert them into engagements by channelling click through from the #hashtags to a social media conversation page. Recommended Read: Hashtags for Business These social media landing pages enabled for easy conversations tagged with #hashtags are the new landing pages that are more dynamic & responsive because of their ability to trend virality. Marketers can profile visitor behavioural patterns to influence engagement intent and deliver higher social conversations. Latest digital marketing reports testify likeability for native advertis...

Social Media Market Research As a business owner, reaching the right targeted audience and analysing what you are doing to optimize the engagement levels of your consumers across social media are measures that needs constant assessment from time to time. Integrating ways to form an opinion building exercise that turns “likes” into purchases by means of social mentions and assessing measures to improve consumer activity across social networks for brands is a must for social media marketers. Strategizing changes in online platforms using A/B testing or multivariate testing and measuring social media metrics to leverage the act of persuasion using a combination of rich visual formats with insightful texts that triggers the user’s intent to click on social stories is the balance that marketers look for today. The credibility is in knowing what consumers are looking for and building a relationship that confluences their needs requires effective social selling strategies , especially for B2...

How you sell makes it sweet  +blogs4bytes Nothing is too Spicy to sell // How you sell it makes it sweet! click to tweet The use of social media platforms by sales people to generate leads and convert them into successful B2B conversions to generate revenue is summed as the concept of social selling. It’s an approach that leverage the use of various social media tools to filter targeted information based on locations, business verticals & social media profiles.  The process enables sales professionals to post social updates, tweets & messages on the social media domain from their personal accounts to build their credibility as industry experts. Today’s B2B social media landscape ensembles Facebook, Twitter, LinkedIn, Google+ and YouTube. The approach for social selling across these platforms requires individual attention in order to nurture successful B2B social media conversions. Nurture Social Media Connections for Active Conversions!   click t...

Hashtag Benefits The uses of hashtags, knowing how to use them and knowing who uses them are questions that have answers to drive deeper than just the synopsis of hashtag marketing.   It can serve as an elemental career choice for many, particularly from the publication industry that are thriving on the wave of content rich editorial ad feeds broadly summed as native advertising redefines the need to endure & understand hashtag URLs for marketing.  Click through from traditional banner ads are dipping to a mere 0.23% in August 2013 affirms the need to serve sponsored stories that matches website’s form & structure. The creative use of these ad spaces that has a higher percentage of been seen & engaged with drive the need to furbish hashtag URLs where opinions, reviews & trend topics play hard & fast ball with the audiences.  The objective, know what consumers are talking about brands & deliver better campaigns with the analysed data. Other than bu...

Creating the perfect #HashtagURLsForMarketing to drive social media conversations form opinions that eventually leads in the successful closure of a sale is a process that needs careful planning & implementation. The push for #HashtagURLs as neo marketing conversion channels is clearly on the rise with the usability of hashtags across premier social networking platforms like Facebook, Twitter, Tumblr and Google+. The evolution of mobile devices has allowed consumers to connect with hashtags from almost anywhere as they glue on to social media conversations via status updates, comments, posts & tweets. These trending factors in favour of #HashtagURLsForMarketing foresee the rise in its demands from top brands. Social media marketers must get themselves adapted to the delivery of hashtag URL marketing as triggers for successful marketing conversions. The purpose is therefore to understand the basic rules while creating the perfect hashtag URLs before initiating any steps to r...

#Go_native Native Video Advertising Any paid placement of a video ad such that it slides into the natural, or native, user experience on a site is what Facebook markets ad mediums like promoted videos, promoted stories and Twitter with promoted tweets. Native Advertising Statistics   from Pallab Kakoti Quantify visual interest and brand boost to adopt native ads by top brands compared to traditional display ads. Why brands prefer native ads & how industry stats testify its reputation.   Appeals Visually Driven An insight into the rise in the popularity of native video ads, the demands that are channel the trend and the social media conversation strategists who channel the medium of native advertising – in-stream editorial feeds that matches the site aesthetics. # Colors _ of _ Native // # go _ native The embedded slides elaborate the trending parameters and primarily cover: Native Ads Vs Banner Ads Native Advertising Examples Native Video Ads Popularity Native Advert...